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Identify, Discover and Embrace Change from the Point of View of Young Professionals
The purpose of this study/report is to provide a better understanding of how this new, younger demographic of attendees think and feel about exhibitions and events. We then provide a clear blueprint for how to produce exhibitions and events that will create a positive value-added experience for them.
What We Will Cover:
- The Exhibition: Attitudes of Young Professionals
- The Delivery of Education
- Planning and Other Event Activities
- Technology: The Impact of the Internet and Social Media