White Paper: The Power of Exhibitions


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Identify, Discover and Embrace Change from the Point of View of Young Professionals

The purpose of this study/report is to provide a better understanding of how this new, younger demographic of attendees think and feel about exhibitions and events.  We then provide a clear blueprint for how to produce exhibitions and events that will create a positive value-added experience for them.

What We Will Cover:

  • The Exhibition: Attitudes of Young Professionals
  • The Delivery of Education
  • Planning and Other Event Activities
  • Technology: The Impact of the Internet and Social Media