Effective, Interactive and Engaging Trade Show Booth Activities

As most trade show booth staffers well know, getting enough face time to qualify every prospect who steps into your booth can be a race against the clock. If not given immediate attention, booth visitors lose interest and are quickly lured away by the next exhibit. In today’s blog, we’ll explore booth activities that prospects… Read More Effective, Interactive and Engaging Trade Show Booth Activities

How to Create a Truly Unique Booth Space by Using What You Already Have

Anyone that has exhibited at a trade show knows that designing a memorable booth can be intimidating and expensive. But you don’t have to throw money at your booth to have an impactful, traffic-stopping display. Creating a memorable trade show booth that doesn’t break your bank simply comes down to investing time and some creative… Read More How to Create a Truly Unique Booth Space by Using What You Already Have

Case Study: 4BF – Skyrocketing Success with Trade Shows

They say dog is man’s best friend. We don’t know about you, but we like giving our best friends only the, well, best. Enter 4BF (For Best Friends), a dog toy company headquartered in Albuquerque, NM that produces the finest quality, non-toxic, plant-derived, natural rubber pet toys specifically formulated for pet safety and enjoyment. 4BF… Read More Case Study: 4BF – Skyrocketing Success with Trade Shows

The 4 Biggest Pre-Event Marketing Mistakes and How to Avoid Them

One key trait of a successful salesperson is his or her ability to know when to push forward … and when to sit back and evaluate. The same principle applies when making trade show commitments for your company — commitments that other people in your department, as well as people in other departments across the company, are ultimately obliged to honor.… Read More The 4 Biggest Pre-Event Marketing Mistakes and How to Avoid Them

6 Social Media Strategy Tips to Bring on the Buzz for Your Next Trade Show

More than 75% of event marketers are using social media to promote their events. Combine that with the fact that people check their social media more than 15 times per day, to get more people into your booth space your marketing strategy MUST include social media. Continue reading to learn about six of the top social media strategy tips you need to implement right now for your next trade show.… Read More 6 Social Media Strategy Tips to Bring on the Buzz for Your Next Trade Show

3 Must-Own Fabric Displays That Are Perfect for Your Next Trade Show

When it comes to purchasing a new display, especially the higher-quality, larger displays, you need to be able to answer a lot of questions. Don’t worry, we’re here to help! We’ve done all the research, tested the products, and answered your questions. Here are the top three, must-own fabric displays for your business.… Read More 3 Must-Own Fabric Displays That Are Perfect for Your Next Trade Show

Top 5 Ways to Be an Environmentally-Conscious Exhibitor

Many factors go into planning for a trade show appearance. Some of these include the location, cost to exhibit, demographic of the audience, and your display. Other factors should be the projected ROI and how you’re going to measure it, as well as the logistics required to simply get there in the first place. But… Read More Top 5 Ways to Be an Environmentally-Conscious Exhibitor

Inflatable Event Tents Gaining Popularity in the US

If you think all outdoor display options are pretty much the same, you probably haven’t seen the X-GLOO. Fresh out of Europe and quickly gaining popularity in the US, the X-GLOO inflatable event tent is a lightweight, eye-catching hybrid that’s part gazebo, part tent, and part custom modular display. Offering full-surface dye sublimation printing and… Read More Inflatable Event Tents Gaining Popularity in the US