Lead follow-up is a way to take control of your sales and keep your company front of mind for the customer. But how do you do it? You don’t want to be that person that’s constantly begging for the attention of your lead like a puppy begging at your heel. In reality, you do want… Read More Successful Lead Follow Up Tips and Tricks
As most trade show booth staffers well know, getting enough face time to qualify every prospect who steps into your booth can be a race against the clock. If not given immediate attention, booth visitors lose interest and are quickly lured away by the next exhibit. In today’s blog, we’ll explore booth activities that prospects… Read More Effective, Interactive and Engaging Trade Show Booth Activities
Trade show displays are an investment. But like all good investments, you can stretch them to fit more than one need to maximize what you spend. We’ve gathered our favorite ways to repurpose trade shows displays so that they go further than the perimeter of you 10×10 booth space. 1. Graphic Swap You’ve invested a… Read More 5 Ways to Get More out of Your Trade Show Display
Anyone that has exhibited at a trade show knows that designing a memorable booth can be intimidating and expensive. But you don’t have to throw money at your booth to have an impactful, traffic-stopping display. Creating a memorable trade show booth that doesn’t break your bank simply comes down to investing time and some creative… Read More How to Create a Truly Unique Booth Space by Using What You Already Have
So you’ve decided to exhibit at a trade show. Congratulations! This is going to be one of the hardest, most rewarding things you can do for your business. There’s a lot more that goes into a successful trade show experience other than showing up. But have no fear, we’re here to help you through your… Read More 15 Trade Show Tips for First Time Exhibitors
They say dog is man’s best friend. We don’t know about you, but we like giving our best friends only the, well, best. Enter 4BF (For Best Friends), a dog toy company headquartered in Albuquerque, NM that produces the finest quality, non-toxic, plant-derived, natural rubber pet toys specifically formulated for pet safety and enjoyment. 4BF… Read More Case Study: 4BF – Skyrocketing Success with Trade Shows
Whether you’re in sales or the marketing department, chances are you’re under pressure to spend less and sell more. Here, we share some insider tips to help you determine when is the right time to trade in your old exhibit for a new custom modular display.… Read More Smart Money: Is It Time to Upgrade to a Custom Modular Display?
One key trait of a successful salesperson is his or her ability to know when to push forward … and when to sit back and evaluate. The same principle applies when making trade show commitments for your company — commitments that other people in your department, as well as people in other departments across the company, are ultimately obliged to honor.… Read More The 4 Biggest Pre-Event Marketing Mistakes and How to Avoid Them
As your company grows, so does your trade show exhibit. In your quest to succeed at trade shows, you will need an exhibit that really stands out with great signage. … Read More Suffering from Island Exhibit Anxiety? This All-in-One System Makes It Easy to Design and Go!
More than 75% of event marketers are using social media to promote their events. Combine that with the fact that people check their social media more than 15 times per day, to get more people into your booth space your marketing strategy MUST include social media. Continue reading to learn about six of the top social media strategy tips you need to implement right now for your next trade show.… Read More 6 Social Media Strategy Tips to Bring on the Buzz for Your Next Trade Show
Before committing your company to exhibiting at a particular event or conference, be sure to ask yourself — and the show organizer — the following questions.… Read More 10 Questions Every Exhibitor Needs to Ask Before Booking a Booth
Having extra helpers to distribute information or direct traffic can seem like a huge benefit, but beware the potential pitfalls of hiring outsiders.… Read More What No One Tells You about Hiring Trade Show Staff
When it comes to purchasing a new display, especially the higher-quality, larger displays, you need to be able to answer a lot of questions. Don’t worry, we’re here to help! We’ve done all the research, tested the products, and answered your questions. Here are the top three, must-own fabric displays for your business.… Read More 3 Must-Own Fabric Displays That Are Perfect for Your Next Trade Show
Do you struggle to see a positive ROI on your marketing efforts? Are you spending more per lead than you are gaining? Are you trying the same strategies over and over and over again with no increase in sales? Then maybe you need to go guerilla on your marketing tactics. A great place to start… Read More 5 Insane Marketing Tips to Increase Event ROI
Many factors go into planning for a trade show appearance. Some of these include the location, cost to exhibit, demographic of the audience, and your display. Other factors should be the projected ROI and how you’re going to measure it, as well as the logistics required to simply get there in the first place. But… Read More Top 5 Ways to Be an Environmentally-Conscious Exhibitor
If you think all outdoor display options are pretty much the same, you probably haven’t seen the X-GLOO. Fresh out of Europe and quickly gaining popularity in the US, the X-GLOO inflatable event tent is a lightweight, eye-catching hybrid that’s part gazebo, part tent, and part custom modular display. Offering full-surface dye sublimation printing and… Read More Inflatable Event Tents Gaining Popularity in the US