What’s in a name? The Difference Between a Trade Show, Convention and Expo

There are many names and definitions for large gatherings of business professionals in a hotel ballroom. Is it a trade show? A convention or expo? These words get thrown around interchangeably with each other without much reference to what they actually mean. And they are each worlds apart.… Read More What’s in a name? The Difference Between a Trade Show, Convention and Expo

The 4 Biggest Pre-Event Marketing Mistakes and How to Avoid Them

One key trait of a successful salesperson is his or her ability to know when to push forward … and when to sit back and evaluate. The same principle applies when making trade show commitments for your company — commitments that other people in your department, as well as people in other departments across the company, are ultimately obliged to honor.… Read More The 4 Biggest Pre-Event Marketing Mistakes and How to Avoid Them

How to Use the Right Words in Your Marketing to Stand Out

A photo may be worth a thousand words, but words themselves are incredibly valuable too. In marketing, as in advertising and headline writing and song lyrics, the verbiage chosen to convey a thought provokes certain action. Some words spur people to donate to a cause. Some words prompt people to complete a purchase or share… Read More How to Use the Right Words in Your Marketing to Stand Out

Trade Show Staffing and the 4 Types of Salespeople

If your business is large enough, you likely employ a diverse sales staff, with each individual bringing to the table their own unique skill set, sales personality, and communications style. But which of those individuals will be the best fit for your next in-person event or trade show? Should you send the entire team to the show, or only a select few?… Read More Trade Show Staffing and the 4 Types of Salespeople

Top 3 Rules for Good Design and When to Break Them

Good designers know the tried and true standard rules of design whether they obtained this knowledge through formal education or experience. They also when to break the rules in order to most effectively convey a message to the intended audience. You don’t have to be a highly trained designer to implement solid design practices on… Read More Top 3 Rules for Good Design and When to Break Them

A Dozen Essential Tools and Apps for Social Media Marketers

The job of a social media marketer is multifaceted and constantly changing in order to adapt to new platforms, more useful and functional tools and the whims of the customer. Thankfully, there are a pile of apps and tools for social media marketers to use in order to streamline this important communication job. There are… Read More A Dozen Essential Tools and Apps for Social Media Marketers