12 Top Skills for Effective Trade Show Staff

If you’re not seeing positive results from your trade show marketing efforts, there are several likely culprits. Sometimes your display doesn’t measure up to the competition. Sometimes you’ve chosen to exhibit at the wrong show. Sometimes, however, the problem is that your booth staffers are underqualified. Few small- to medium-sized businesses can afford to hire… Read More 12 Top Skills for Effective Trade Show Staff

What’s in a name? The Difference Between a Trade Show, Convention and Expo

There are many names and definitions for large gatherings of business professionals in a hotel ballroom. Is it a trade show? A convention or expo? These words get thrown around interchangeably with each other without much reference to what they actually mean. And they are each worlds apart.… Read More What’s in a name? The Difference Between a Trade Show, Convention and Expo