January 25, 2017

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Best Lead Follow-up Techniques for 2017

Ever since Forbes reported back in 2012 that only 27% of Internet-generated leads ever get contacted, the science of lead follow-up has undergone a serious and much-needed overhaul. Today, trade show marketing professionals have an amazing combination of prospect follow-up tools to leverage. Has your trade show follow-up strategy kept up with the pace? The […]

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January 18, 2017

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Electronic Form Apps Help Offer Incentives, Conduct Surveys, Capture Leads at Trade Shows

Exhibiting at trade shows is intended to increase the number of warm leads for your product or service or even close sales on the show floor. Audiences typically attend shows they are already interested in. The opportunity is ripe for gathering contact information in order to follow up with prospects as you guide them through […]

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January 11, 2017

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Educate and Empower: Why Your Business Needs a Blog

If you think you don’t have the time or resources to start a blog for your business, you may be surprised to learn that blogging doesn’t have to require a lot of extra effort. Solutions-oriented educational blogs are in high demand, and prospective customers are desperate for your expert advice. What kinds of questions do […]

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January 4, 2017

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How Sustainability and Eco Green Expos Impact the Trade Show and Event Marketing Industries

From green living expos to sustainable fashion conferences, environmental trade shows are gaining quite a loyal following … and raising the bar for event marketers everywhere. But can your trade show display pass the green technology test? Sustainability-Themed Events Draw Large Crowds As trade show attendee stats will attest, sustainability and green technology events have […]

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December 21, 2016

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Avoid These Graphic Design Pitfalls to Keep Your Brand Current, Modern, Competitive (Part 2 of 2)

This is the second part of a two-part article. You can read the first part here. 8 Problem Design Elements and How to Fix Them Problem #5: Glossy Buttons and Badges Shiny, wet-looking buttons and badges had a nice run, particularly on ecommerce websites, but we’re just simply over it now. Reflecting the “simple is […]

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December 14, 2016

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Avoid These Graphic Design Pitfalls to Keep Your Brand Current, Modern, Competitive (Part 1 of 2)

This list serves as a handy reference of graphic design elements that are past their prime. To keep your brand looking smart and competitive, avoid or replace these items as soon as possible.

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December 7, 2016

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EXHIB-IT! Heading to Düsseldorf for EuroShop

EuroShop 2017 Photo courtesy of EuroShop

In March 2017, my sales team and I will depart for Düsseldorf, Germany, to attend EuroShop, the world’s #1 retail trade fair, and we can’t wait! EuroShop is a worldwide expo event not to be missed. In response to developments in our industry, this show has transformed itself for 2017 by fully embracing innovation and […]

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November 30, 2016

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The Secret to Talent Retention: Develop a Corporate Culture of Giving

  Around the holidays, it’s commonplace for businesses to offer a way for employees to give back to the surrounding community. Activities like collecting toys for underprivileged children, raising money for a local mission or homeless shelter, or volunteering to serve Thanksgiving meals at a soup kitchen offer varying levels of engagement for your staff.

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November 16, 2016

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How Marketing Collateral Helps Your Business Grow

  Marketing collateral is a term used for printed materials used to present information about your business and its capabilities, products or services. It includes flyers, brochures, banners, and other communication pieces that are produced directly by the company.

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November 9, 2016

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Social Media Primer: How to Use Hashtags to Grow Your Business

  Social media is a great way to engage, entertain, reward, and acknowledge your existing customers, but if you’re not using hashtags as part of your social media marketing efforts, you’re missing out on an untapped pool of potentially thousands of new customers.

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November 2, 2016

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Why Trade Show Furniture Should Be More than Just an Afterthought

  Quick Reader Poll:  How do you rank the importance of trade show furniture as compared to your graphics and signage — less important, equally important, or more important? If you said less important, Bill Whidden would politely disagree with you.

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October 26, 2016

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“Betterfy” Your Trade Show Display with an Eco-Friendly Island Exhibit

  If you’re looking to upgrade your old, outdated trade show display, an eco-green island is quite possibly one of the trade show world’s most “betterfied” pairings.

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October 19, 2016

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7 Frequently Asked Questions about Trade Show Ready Kits

  In a hurry to get to your next trade show? A fabric display trade show ready kit may be just what you need. Bursting with full-color graphics and a 3D-like presentation, XSNAP fabric displays are lightweight, portable, versatile, and inexpensive. Best of all, they’re FAST. (Setup and tear-down takes less than a minute.)

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October 12, 2016

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Why Modular Trade Show Displays Are the Ideal Solution for High-Tech, Multimedia Exhibits

  If you’d like to integrate more technology into your trade show booth, but you don’t quite have the budget for a custom exhibit, a modular display may be the perfect solution. Over the last 18 months, exhibit design trends point to custom modular displays packed with lots of multimedia bells and whistles. These flexible, […]

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October 6, 2016

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Top Brand Management Tools You Need to Know About

When a start-up finally hits its stride, exponential growth can be a major thrill ride, but too often, the company’s branding message gets watered down and lost in the translation.

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September 29, 2016

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Custom-Design Your Trade Show Counter for Ultimate Style and Functionality

  After spending many hours designing your media wall, trade show literature, and multiple banner stands, you may be tempted to just slap a logo on your trade show counter and call it a day. Like most things in life, however, the value is in the details.

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