Tradeshows of the Future: Our Predictions

Will physical, in-person tradeshows go by the wayside in the near future? Hardly. Although the popularity of virtual tradeshows continues to grow, the brick-and-mortar tradeshows of the future will provide unique sales and marketing opportunities for exhibitors — opportunities based on strong business intelligence, big data, advanced technology, and personalization. Here are our predictions for… Read More Tradeshows of the Future: Our Predictions

How to Lead and Inspire a Gen Z Team

Generation Z are those individuals born between the mid-1990s to early 2000s and are rapidly becoming the new workforce. There are some distinct differences in habits, workplace desires, and leadership qualities they seek from their Millennial and Baby Boomer counterparts. Utilize these characteristics to prepare your company to embrace the next wave of workers. Characteristics… Read More How to Lead and Inspire a Gen Z Team

Unconventional Spaces: Ingenious Ways to Exhibit without a Booth

If you’re like most exhibitors, you’ve spent lots of time (and a fair amount of money) designing a powerful, eye-catching trade show display that utilizes every square inch of a 10×10 or 10×20 booth space. But what about those times when you need a branded presence, but without the traditional booth or back wall exhibit?… Read More Unconventional Spaces: Ingenious Ways to Exhibit without a Booth

Gain Metrics and Insight through Your Trade Show Flooring

Great trade show and event flooring can do a lot. It can complement a design, set a stage, promote a brand, and even help draw people into your space. And now, thanks to new cutting-edge technology and innovation, your flooring can do even more! The new Brumark Sensor Floor powered by Sencorables uses unique, patented… Read More Gain Metrics and Insight through Your Trade Show Flooring

A Dozen Essential Tools and Apps for Social Media Marketers

The job of a social media marketer is multifaceted and constantly changing in order to adapt to new platforms, more useful and functional tools and the whims of the customer. Thankfully, there are a pile of apps and tools for social media marketers to use in order to streamline this important communication job. There are… Read More A Dozen Essential Tools and Apps for Social Media Marketers

Biophilic Design in Trade Show Displays

Nature-based trade show displays make sense if your company sells organic beverages or products made from all-natural materials, but what if your business is selling software, or office furniture, or even consulting services? Is there a compelling argument in support of biophilic design in B2B trade show booths? Human behavior studies would seem to indicate… Read More Biophilic Design in Trade Show Displays

3 Ways to Design a Display that will Attract Your Audience for a Lasting Impression

Working to find a trade show display that meets your company’s vision, functional needs, and budget can sometimes be challenging, especially when surfing the Internet for options. Exhibit design is the most powerful and the least understood element of trade show exhibiting. While the need to set clear, measurable goals for the trade show arena… Read More 3 Ways to Design a Display that will Attract Your Audience for a Lasting Impression

How to Create Print-Ready Artwork

Your brand, images and graphics will entice trade show attendees to stop at your exhibit and engage with you for creating the potential for new customers. You’ll want to ensure your display looks sharp, bright and professional. This is accomplished by providing our design team with print-ready artwork. Print-ready artwork is prepared specifically for machines… Read More How to Create Print-Ready Artwork

Best Lead Follow-up Techniques for 2017

Ever since Forbes reported back in 2012 that only 27% of Internet-generated leads ever get contacted, the science of lead follow-up has undergone a serious and much-needed overhaul. Today, trade show marketing professionals have an amazing combination of prospect follow-up tools to leverage. Has your trade show follow-up strategy kept up with the pace? The… Read More Best Lead Follow-up Techniques for 2017

Electronic Form Apps Help Offer Incentives, Conduct Surveys, Capture Leads at Trade Shows

Exhibiting at trade shows is intended to increase the number of warm leads for your product or service or even close sales on the show floor. Audiences typically attend shows they are already interested in. The opportunity is ripe for gathering contact information in order to follow up with prospects as you guide them through… Read More Electronic Form Apps Help Offer Incentives, Conduct Surveys, Capture Leads at Trade Shows

Educate and Empower: Why Your Business Needs a Blog

If you think you don’t have the time or resources to start a blog for your business, you may be surprised to learn that blogging doesn’t have to require a lot of extra effort. Solutions-oriented educational blogs are in high demand, and prospective customers are desperate for your expert advice. What kinds of questions do… Read More Educate and Empower: Why Your Business Needs a Blog

How Sustainability and Eco Green Expos Impact the Trade Show and Event Marketing Industries

From green living expos to sustainable fashion conferences, environmental trade shows are gaining quite a loyal following … and raising the bar for event marketers everywhere. But can your trade show display pass the green technology test? Sustainability-Themed Events Draw Large Crowds As trade show attendee stats will attest, sustainability and green technology events have… Read More How Sustainability and Eco Green Expos Impact the Trade Show and Event Marketing Industries