Biophilic Design in Trade Show Displays

Nature-based trade show displays make sense if your company sells organic beverages or products made from all-natural materials, but what if your business is selling software, or office furniture, or even consulting services? Is there a compelling argument in support of biophilic design in B2B trade show booths? Human behavior studies would seem to indicate… Read More Biophilic Design in Trade Show Displays

3 Ways to Design a Display that will Attract Your Audience for a Lasting Impression

Working to find a trade show display that meets your company’s vision, functional needs, and budget can sometimes be challenging, especially when surfing the Internet for options. Exhibit design is the most powerful and the least understood element of trade show exhibiting. While the need to set clear, measurable goals for the trade show arena… Read More 3 Ways to Design a Display that will Attract Your Audience for a Lasting Impression

How to Create Print-Ready Artwork

Your brand, images and graphics will entice trade show attendees to stop at your exhibit and engage with you for creating the potential for new customers. You’ll want to ensure your display looks sharp, bright and professional. This is accomplished by providing our design team with print-ready artwork. Print-ready artwork is prepared specifically for machines… Read More How to Create Print-Ready Artwork

Best Lead Follow-up Techniques for 2017

Ever since Forbes reported back in 2012 that only 27% of Internet-generated leads ever get contacted, the science of lead follow-up has undergone a serious and much-needed overhaul. Today, trade show marketing professionals have an amazing combination of prospect follow-up tools to leverage. Has your trade show follow-up strategy kept up with the pace? The… Read More Best Lead Follow-up Techniques for 2017

Electronic Form Apps Help Offer Incentives, Conduct Surveys, Capture Leads at Trade Shows

Exhibiting at trade shows is intended to increase the number of warm leads for your product or service or even close sales on the show floor. Audiences typically attend shows they are already interested in. The opportunity is ripe for gathering contact information in order to follow up with prospects as you guide them through… Read More Electronic Form Apps Help Offer Incentives, Conduct Surveys, Capture Leads at Trade Shows

Educate and Empower: Why Your Business Needs a Blog

If you think you don’t have the time or resources to start a blog for your business, you may be surprised to learn that blogging doesn’t have to require a lot of extra effort. Solutions-oriented educational blogs are in high demand, and prospective customers are desperate for your expert advice. What kinds of questions do… Read More Educate and Empower: Why Your Business Needs a Blog

How Sustainability and Eco Green Expos Impact the Trade Show and Event Marketing Industries

From green living expos to sustainable fashion conferences, environmental trade shows are gaining quite a loyal following … and raising the bar for event marketers everywhere. But can your trade show display pass the green technology test? Sustainability-Themed Events Draw Large Crowds As trade show attendee stats will attest, sustainability and green technology events have… Read More How Sustainability and Eco Green Expos Impact the Trade Show and Event Marketing Industries

Avoid These Graphic Design Pitfalls to Keep Your Brand Current, Modern, Competitive (Part 2 of 2)

This is the second part of a two-part article. You can read the first part here. 8 Problem Design Elements and How to Fix Them Problem #5: Glossy Buttons and Badges Shiny, wet-looking buttons and badges had a nice run, particularly on ecommerce websites, but we’re just simply over it now. Reflecting the “simple is… Read More Avoid These Graphic Design Pitfalls to Keep Your Brand Current, Modern, Competitive (Part 2 of 2)