Increase Trade Show Attendance and Booth Traffic with Targeted Email Campaigns

Email can be an effective and low-cost method for promoting trade show attendance and increasing booth traffic at your next event. But too often, marketers fall short by using a one-size-fits-all email strategy. Truth is, different audiences respond to different triggers, so the savvy email marketer should take time to develop targeted campaigns and messaging… Read More Increase Trade Show Attendance and Booth Traffic with Targeted Email Campaigns

Trade Show Display Basics: Start with a Branded Table Throw

If you’re just getting started planning your company’s first trade show, a branded table throw should be your first purchase. Not only is a logo-printed table throw a fantastic branding tool, but it can also be multi-purposed for use at a variety of other corporate events, from job fairs to holiday parties. Truth is, a… Read More Trade Show Display Basics: Start with a Branded Table Throw

Case Study: 4BF – Skyrocketing Success with Trade Shows

They say dog is man’s best friend. We don’t know about you, but we like giving our best friends only the, well, best. Enter 4BF (For Best Friends), a dog toy company headquartered in Albuquerque, NM that produces the finest quality, non-toxic, plant-derived, natural rubber pet toys specifically formulated for pet safety and enjoyment. 4BF… Read More Case Study: 4BF – Skyrocketing Success with Trade Shows

12 Top Skills for Effective Trade Show Staff

If you’re not seeing positive results from your trade show marketing efforts, there are several likely culprits. Sometimes your display doesn’t measure up to the competition. Sometimes you’ve chosen to exhibit at the wrong show. Sometimes, however, the problem is that your booth staffers are underqualified. Few small- to medium-sized businesses can afford to hire… Read More 12 Top Skills for Effective Trade Show Staff

What’s in a name? The Difference Between a Trade Show, Convention and Expo

There are many names and definitions for large gatherings of business professionals in a hotel ballroom. Is it a trade show? A convention or expo? These words get thrown around interchangeably with each other without much reference to what they actually mean. And they are each worlds apart.… Read More What’s in a name? The Difference Between a Trade Show, Convention and Expo