Make Your Booth Wheelchair-Friendly with These 6 Helpful Tips

Every visitor to your exhibit is a potential customer. Wheelchair-friendly booth design helps to ensure that every attendee can enjoy all aspects of a trade show display, including maneuvering around the booth, viewing and reaching sample products, and accessing tablet or iPad keyboards. Use these six helpful tips to improve wheelchair accessibility in your booth.… Read More Make Your Booth Wheelchair-Friendly with These 6 Helpful Tips

Understaffed? Grow Your Own Sales Talent in Time for Your Next Trade Show

Frontline sales managers are under pressure to ensure that every event on the trade show marketing calendar will be staffed by at least two members from the sales team. But if you’ve recently lost a top performer to a competitor or departmental budget cuts, that’s not always possible. The ideal solution? A backup sales team that can flex in during peak periods.… Read More Understaffed? Grow Your Own Sales Talent in Time for Your Next Trade Show

7 Ways to Keep Your Marketing Collateral Out of the Hotel Trash Bin

There’s nothing worse than seeing all your hard work go to waste — literally. With all the marketing collateral that is handed out at trade shows, it’s no surprise that most of it never makes the return trip back to your prospective customer’s corporate office. Save money (and save face) by learning how to deliver marketing materials worth keeping.… Read More 7 Ways to Keep Your Marketing Collateral Out of the Hotel Trash Bin

Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show

Has your company made plans to exhibit at its very first overseas trade show? Congratulations! Are you scared or anxious? You should be. Dipping your toe into international trade show waters can be as nerve-wracking as it is exciting. Learn how to sidestep these common first-timer mistakes and you’ll be on your way to a great foreign exhibit experience.… Read More Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show

Don’t Be Fooled by Trade Show Scams and Scammers

Even the most conscientious trade show managers have been duped by trade show scammers. Seemingly legitimate offers arrive in your inbox almost daily, touting attendee lists, hotel discounts, and fabulous-sounding shows that, sadly, are often too good to be true. But with a little due diligence, you can learn how to spot these scams and avoid them altogether. … Read More Don’t Be Fooled by Trade Show Scams and Scammers

Top Trade Show Furniture Trends for 2019

Earthy and rustic. Warm and inviting. Quirky and unconventional. The latest trends in trade show furniture reveal the industry moving away from glitz and shine in favor of more textured, natural-looking, lounge-inspired booth designs. If you’ve been thinking of freshening up your exhibit with a trade show furniture makeover, read on for more inspiration.… Read More Top Trade Show Furniture Trends for 2019

Design a Better Trade Show Display Using Customer and Buyer Personas

Savvy marketers understand the value of customer personas in developing high-conversion funnels, email marketing campaigns and social media content. But customer personas aren’t just for digital marketing. They can also provide exhibitors with valuable insights into how trade show displays should be outfitted and configured to draw in more qualified leads. … Read More Design a Better Trade Show Display Using Customer and Buyer Personas

Why Every Trade Show Display Needs a Kiosk, Thanks to Millennials

As of just two years ago, millennials were making up to 73% of the purchasing decisions in B2B companies. That number has surely grown by now. So when it comes to your trade show display, are you doing everything you can to market to the Generation Y target audience? Learn why the kiosk is an essential component for any millennial-optimized exhibit.… Read More Why Every Trade Show Display Needs a Kiosk, Thanks to Millennials

The Ultimate Trade Show Disaster Preparedness Guide

A wise man once said that while you can’t control what happens to you, you can control how you react in any given moment. Trade show managers understand the importance of keeping a cool head in the midst of a challenge. More important still, however, is to plan ahead and be fully prepared for worst-case scenarios. With this handy guide, you can do just that.… Read More The Ultimate Trade Show Disaster Preparedness Guide

Beware the Hidden Costs of Tradeshow Exhibiting

Remember that time when you saved a BUNDLE on a new printer, only to discover that the cost of replacing just one ink cartridge was 3x what you paid for the printer itself? Ugh. Like that printer, the cost of tradeshow exhibiting is often not what it seems on the surface. Here’s how to navigate the hidden costs so you can avoid sticker shock and stay on budget.… Read More Beware the Hidden Costs of Tradeshow Exhibiting

Small-scale Projection Mapping Tips for Event Organizers

A large projection mapping installation can turn an ordinary trade show or expo into an eye-popping theatrical performance — complete with media coverage — but it usually carries a hefty price tag. The good news is that, when executed properly, small-scale projection mapping can be just as engaging as large installations, minus the high cost.… Read More Small-scale Projection Mapping Tips for Event Organizers

5 Tips for Right-Sizing a Brand New Trade Show Display

Purchasing and designing a new trade show display can be a daunting process, especially when you remember that your company will likely have to live with that display for the next several years. No pressure there! So how can you be sure that you’re choosing the right size exhibit — one that will perform well now and in the future? … Read More 5 Tips for Right-Sizing a Brand New Trade Show Display

What to Look for in a Trade Show Manager

Thinking of hiring a trade show manager? The most effective trade show managers have a very specialized set of skills. Whether you’re considering hiring your own in-house talent or outsourcing to a third-party vendor, there are certain traits you’ll want to look for during your search to ensure you’re netting the best talent available.… Read More What to Look for in a Trade Show Manager

Used Displays: The Budget Friendly Way to Get Quality Displays

Considering getting a trade show display but unsure if a new display is the right decision? Choosing a used trade show display can be a great alternative for most budget-conscious businesses and first-time companies looking to explore the opportunities that trade shows present. For those who own older displays where 90% of the pieces still… Read More Used Displays: The Budget Friendly Way to Get Quality Displays

Buyer Motivators and How to Best Qualify a Buyer

During the initial discovery meeting, there is a sense of excitement that resonates through attendees.  Also as a salesperson, we are excited about a new opportunity. The client feels something different though. They may be excited for different reasons, based on the type of buyer they are. They could be happy for finding a company… Read More Buyer Motivators and How to Best Qualify a Buyer