Innovative Event Sponsorship Ideas Big-ticket Sponsors Can’t Resist

Having trouble getting sponsors to commit to your event? Your cookie-cutter, one-size-fits-all sponsorship package may be to blame. In addition to basic sponsorship perks like logo-emblazoned swag, guaranteed trade show booths, and speaking opportunities, high-end event sponsors are increasingly drawn toward packages that include customized offerings and rewards.… Read More Innovative Event Sponsorship Ideas Big-ticket Sponsors Can’t Resist

Trending Now: Hot Topics in Trade Show Marketing and Design

The science of trade show marketing is like a fast-moving subway train. Blink once and not only have you missed an opportunity, but it could be twice as hard to catch up to your competitors. Don’t let trade show innovation pass you by! Dive into our list of “good reads,” as recommended by EXHIB-IT! staff… Read More Trending Now: Hot Topics in Trade Show Marketing and Design

The Biowall Factor: Bring Your Trade Show Booth to Life

In 1970, an adorable chartreuse-colored Muppet named Kermit the Frog told us all that it simply wasn’t easy “bein’ green.” If Kermit were to visit a trade show today, we think he’d be happily surprised. As exhibitors experiment with adding biowalls to their displays, they’re seeing attendees across the country respond with a collective and resounding “ahhhh.”… Read More The Biowall Factor: Bring Your Trade Show Booth to Life

5 Ways to Dispose of an Unwanted Exhibit

The corset. Platform shoes. Hammer pants. Instinctually, we all can just feel it when it’s time for something to GO AWAY. So when it comes time to get a shiny new trade show exhibit — whether it’s for a campaign, branding or just because — what exactly do you do with an old one? As it turns out, there are lots of options for trade show booth disposal. … Read More 5 Ways to Dispose of an Unwanted Exhibit

Trade Show Videos: Surefire Ways to Command the Spotlight

Done correctly, video will engage passersby like nothing else in the exhibitor’s tool box. Once you’ve grabbed their attention, you can use video to educate, inform and even entertain potential business prospects. Here are some tips for creating trade show videos that captivate your audience while sharing your key message—before, during and after the trade show.… Read More Trade Show Videos: Surefire Ways to Command the Spotlight

4 Easy Hacks to Avoid WiFi Fees at Trade Shows, Expos and Conventions

For trade show exhibitors, having access to WiFi when you need to conduct business is more of a rule rather than an exception. However, obtaining that access at a trade show can sometimes come with a hefty price tag. Although you may feel as though you have no choice but to pay, with a little research and know-how, you can find a free or low-cost workaround. … Read More 4 Easy Hacks to Avoid WiFi Fees at Trade Shows, Expos and Conventions

Trade Show Terminology: Learn the Lingo and Show Like a Pro

Like most specialty industries, the world of trade show marketing has its own unique language. For exhibitors, knowing how to speak the lingo is critical. Learn these key terms to avoid costly misunderstandings between you and your exhibit design firm, show management representatives, shipping and freight vendors, on-site labor supervisors, and booth staffers.… Read More Trade Show Terminology: Learn the Lingo and Show Like a Pro

Make Your Booth Wheelchair-Friendly with These 6 Helpful Tips

Every visitor to your exhibit is a potential customer. Wheelchair-friendly booth design helps to ensure that every attendee can enjoy all aspects of a trade show display, including maneuvering around the booth, viewing and reaching sample products, and accessing tablet or iPad keyboards. Use these six helpful tips to improve wheelchair accessibility in your booth.… Read More Make Your Booth Wheelchair-Friendly with These 6 Helpful Tips

Understaffed? Grow Your Own Sales Talent in Time for Your Next Trade Show

Frontline sales managers are under pressure to ensure that every event on the trade show marketing calendar will be staffed by at least two members from the sales team. But if you’ve recently lost a top performer to a competitor or departmental budget cuts, that’s not always possible. The ideal solution? A backup sales team that can flex in during peak periods.… Read More Understaffed? Grow Your Own Sales Talent in Time for Your Next Trade Show

7 Ways to Keep Your Marketing Collateral Out of the Hotel Trash Bin

There’s nothing worse than seeing all your hard work go to waste — literally. With all the marketing collateral that is handed out at trade shows, it’s no surprise that most of it never makes the return trip back to your prospective customer’s corporate office. Save money (and save face) by learning how to deliver marketing materials worth keeping.… Read More 7 Ways to Keep Your Marketing Collateral Out of the Hotel Trash Bin

Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show

Has your company made plans to exhibit at its very first overseas trade show? Congratulations! Are you scared or anxious? You should be. Dipping your toe into international trade show waters can be as nerve-wracking as it is exciting. Learn how to sidestep these common first-timer mistakes and you’ll be on your way to a great foreign exhibit experience.… Read More Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show

Don’t Be Fooled by Trade Show Scams and Scammers

Even the most conscientious trade show managers have been duped by trade show scammers. Seemingly legitimate offers arrive in your inbox almost daily, touting attendee lists, hotel discounts, and fabulous-sounding shows that, sadly, are often too good to be true. But with a little due diligence, you can learn how to spot these scams and avoid them altogether. … Read More Don’t Be Fooled by Trade Show Scams and Scammers

Top Trade Show Furniture Trends for 2019

Earthy and rustic. Warm and inviting. Quirky and unconventional. The latest trends in trade show furniture reveal the industry moving away from glitz and shine in favor of more textured, natural-looking, lounge-inspired booth designs. If you’ve been thinking of freshening up your exhibit with a trade show furniture makeover, read on for more inspiration.… Read More Top Trade Show Furniture Trends for 2019

Design a Better Trade Show Display Using Customer and Buyer Personas

Savvy marketers understand the value of customer personas in developing high-conversion funnels, email marketing campaigns and social media content. But customer personas aren’t just for digital marketing. They can also provide exhibitors with valuable insights into how trade show displays should be outfitted and configured to draw in more qualified leads. … Read More Design a Better Trade Show Display Using Customer and Buyer Personas