Small-scale Projection Mapping Tips for Event Organizers

A large projection mapping installation can turn an ordinary trade show or expo into an eye-popping theatrical performance — complete with media coverage — but it usually carries a hefty price tag. The good news is that, when executed properly, small-scale projection mapping can be just as engaging as large installations, minus the high cost.… Read More Small-scale Projection Mapping Tips for Event Organizers

Best Mobile Event Apps to Boost Engagement, Networking and Lead Gen

No more business cards. No more “blind date” networking with people whom you know nothing about. No more scrambling to try to prove ROI after exhibiting or sponsoring a show. Mobile event apps remove all the obstacles and inefficiencies of traditional trade show networking and make it possible for you to meet the right contacts in half the time. … Read More Best Mobile Event Apps to Boost Engagement, Networking and Lead Gen

Effective, Interactive and Engaging Trade Show Booth Activities

As most trade show booth staffers well know, getting enough face time to qualify every prospect who steps into your booth can be a race against the clock. If not given immediate attention, booth visitors lose interest and are quickly lured away by the next exhibit. In today’s blog, we’ll explore booth activities that prospects… Read More Effective, Interactive and Engaging Trade Show Booth Activities

Top 5 Team Building Exercises for Remote and Virtual Teams

While having the latest technology in video conferencing, CRM systems, and file sharing might help, effective leadership and consistent team building will always keep your business running smoothly – whether all your employees work in the same office or are spread across the globe. Here are the top five team building exercises we found for remote and virtual teams to help your business succeed. … Read More Top 5 Team Building Exercises for Remote and Virtual Teams

A Dozen Essential Tools and Apps for Social Media Marketers

The job of a social media marketer is multifaceted and constantly changing in order to adapt to new platforms, more useful and functional tools and the whims of the customer. Thankfully, there are a pile of apps and tools for social media marketers to use in order to streamline this important communication job. There are… Read More A Dozen Essential Tools and Apps for Social Media Marketers

Electronic Form Apps Help Offer Incentives, Conduct Surveys, Capture Leads at Trade Shows

Exhibiting at trade shows is intended to increase the number of warm leads for your product or service or even close sales on the show floor. Audiences typically attend shows they are already interested in. The opportunity is ripe for gathering contact information in order to follow up with prospects as you guide them through… Read More Electronic Form Apps Help Offer Incentives, Conduct Surveys, Capture Leads at Trade Shows

5 Essential Color Palette Tools for Design-Challenged Exhibitors

Monday, 10:38 AM: Small business owner Mike walks over to Jen’s cubicle with a flyer in his hand. “Jen,” he says, “I think we should get a booth at this upcoming trade show. All of our competitors will be there, so it’s important that we show up. I know we’ve never done this type of… Read More 5 Essential Color Palette Tools for Design-Challenged Exhibitors