The 4 Biggest Pre-Event Marketing Mistakes and How to Avoid Them

One key trait of a successful salesperson is his or her ability to know when to push forward … and when to sit back and evaluate. The same principle applies when making trade show commitments for your company — commitments that other people in your department, as well as people in other departments across the company, are ultimately obliged to honor.… Read More The 4 Biggest Pre-Event Marketing Mistakes and How to Avoid Them

6 Social Media Strategy Tips to Bring on the Buzz for Your Next Trade Show

More than 75% of event marketers are using social media to promote their events. Combine that with the fact that people check their social media more than 15 times per day, to get more people into your booth space your marketing strategy MUST include social media. Continue reading to learn about six of the top social media strategy tips you need to implement right now for your next trade show.… Read More 6 Social Media Strategy Tips to Bring on the Buzz for Your Next Trade Show

How to Use the Right Words in Your Marketing to Stand Out

A photo may be worth a thousand words, but words themselves are incredibly valuable too. In marketing, as in advertising and headline writing and song lyrics, the verbiage chosen to convey a thought provokes certain action. Some words spur people to donate to a cause. Some words prompt people to complete a purchase or share… Read More How to Use the Right Words in Your Marketing to Stand Out

3 Must-Own Fabric Displays That Are Perfect for Your Next Trade Show

When it comes to purchasing a new display, especially the higher-quality, larger displays, you need to be able to answer a lot of questions. Don’t worry, we’re here to help! We’ve done all the research, tested the products, and answered your questions. Here are the top three, must-own fabric displays for your business.… Read More 3 Must-Own Fabric Displays That Are Perfect for Your Next Trade Show

Tradeshows of the Future: Our Predictions

Will physical, in-person tradeshows go by the wayside in the near future? Hardly. Although the popularity of virtual tradeshows continues to grow, the brick-and-mortar tradeshows of the future will provide unique sales and marketing opportunities for exhibitors — opportunities based on strong business intelligence, big data, advanced technology, and personalization. Here are our predictions for… Read More Tradeshows of the Future: Our Predictions

A Dozen Essential Tools and Apps for Social Media Marketers

The job of a social media marketer is multifaceted and constantly changing in order to adapt to new platforms, more useful and functional tools and the whims of the customer. Thankfully, there are a pile of apps and tools for social media marketers to use in order to streamline this important communication job. There are… Read More A Dozen Essential Tools and Apps for Social Media Marketers

3 Ways to Design a Display that will Attract Your Audience for a Lasting Impression

Working to find a trade show display that meets your company’s vision, functional needs, and budget can sometimes be challenging, especially when surfing the Internet for options. Exhibit design is the most powerful and the least understood element of trade show exhibiting. While the need to set clear, measurable goals for the trade show arena… Read More 3 Ways to Design a Display that will Attract Your Audience for a Lasting Impression

How to Create Print-Ready Artwork

Your brand, images and graphics will entice trade show attendees to stop at your exhibit and engage with you for creating the potential for new customers. You’ll want to ensure your display looks sharp, bright and professional. This is accomplished by providing our design team with print-ready artwork. Print-ready artwork is prepared specifically for machines… Read More How to Create Print-Ready Artwork