Design a Better Trade Show Display Using Customer and Buyer Personas

Savvy marketers understand the value of customer personas in developing high-conversion funnels, email marketing campaigns and social media content. But customer personas aren’t just for digital marketing. They can also provide exhibitors with valuable insights into how trade show displays should be outfitted and configured to draw in more qualified leads. … Read More Design a Better Trade Show Display Using Customer and Buyer Personas

Off-Floor Trade Show Marketing Tactics to Woo and Wow Prospects

With the average trade show attendee clocking only about seven minutes of dwell time per booth, B2B trade shows naturally create an environment that looks a lot like a high-stakes speed-dating exercise. If you’ve got a powerful brand story to tell, time is not on your side. So why limit the conversation to a seven-minute, in-booth engagement?… Read More Off-Floor Trade Show Marketing Tactics to Woo and Wow Prospects

Buyer Motivators and How to Best Qualify a Buyer

During the initial discovery meeting, there is a sense of excitement that resonates through attendees.  Also as a salesperson, we are excited about a new opportunity. The client feels something different though. They may be excited for different reasons, based on the type of buyer they are. They could be happy for finding a company… Read More Buyer Motivators and How to Best Qualify a Buyer

How to Show off Multiple Product Lines without Making Your Booth Space Over-Crowded

When your business sells multiple line items, the idea of fitting all of your products in an 8’ x 8’ booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too much? Sometimes it’s a fine line between subtle and… Read More How to Show off Multiple Product Lines without Making Your Booth Space Over-Crowded

Tips and Tricks to Spring Clean your Trade Show Marketing Strategy

Your marketing strategy should be a living document. If you haven’t updated your marketing strategy in the past two years, it’s time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching every 12 months with the ever-so-quickly-changing digital landscape. Reviewing your strategy often… Read More Tips and Tricks to Spring Clean your Trade Show Marketing Strategy

Increase Trade Show Attendance and Booth Traffic with Targeted Email Campaigns

Email can be an effective and low-cost method for promoting trade show attendance and increasing booth traffic at your next event. But too often, marketers fall short by using a one-size-fits-all email strategy. Truth is, different audiences respond to different triggers, so the savvy email marketer should take time to develop targeted campaigns and messaging… Read More Increase Trade Show Attendance and Booth Traffic with Targeted Email Campaigns

What’s in a name? The Difference Between a Trade Show, Convention and Expo

There are many names and definitions for large gatherings of business professionals in a hotel ballroom. Is it a trade show? A convention or expo? These words get thrown around interchangeably with each other without much reference to what they actually mean. And they are each worlds apart.… Read More What’s in a name? The Difference Between a Trade Show, Convention and Expo