Tips and Tricks to Spring Clean your Trade Show Marketing Strategy

Your marketing strategy should be a living document. If you haven’t updated your marketing strategy in the past two years, it’s time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching every 12 months with the ever-so-quickly-changing digital landscape. Reviewing your strategy often… Read More Tips and Tricks to Spring Clean your Trade Show Marketing Strategy

How to Create a Truly Unique Booth Space by Using What You Already Have

Anyone that has exhibited at a trade show knows that designing a memorable booth can be intimidating and expensive. But you don’t have to throw money at your booth to have an impactful, traffic-stopping display. Creating a memorable trade show booth that doesn’t break your bank simply comes down to investing time and some creative… Read More How to Create a Truly Unique Booth Space by Using What You Already Have

Case Study: 4BF – Skyrocketing Success with Trade Shows

They say dog is man’s best friend. We don’t know about you, but we like giving our best friends only the, well, best. Enter 4BF (For Best Friends), a dog toy company headquartered in Albuquerque, NM that produces the finest quality, non-toxic, plant-derived, natural rubber pet toys specifically formulated for pet safety and enjoyment. 4BF… Read More Case Study: 4BF – Skyrocketing Success with Trade Shows

What’s in a name? The Difference Between a Trade Show, Convention and Expo

There are many names and definitions for large gatherings of business professionals in a hotel ballroom. Is it a trade show? A convention or expo? These words get thrown around interchangeably with each other without much reference to what they actually mean. And they are each worlds apart.… Read More What’s in a name? The Difference Between a Trade Show, Convention and Expo

The 4 Biggest Pre-Event Marketing Mistakes and How to Avoid Them

One key trait of a successful salesperson is his or her ability to know when to push forward … and when to sit back and evaluate. The same principle applies when making trade show commitments for your company — commitments that other people in your department, as well as people in other departments across the company, are ultimately obliged to honor.… Read More The 4 Biggest Pre-Event Marketing Mistakes and How to Avoid Them

6 Social Media Strategy Tips to Bring on the Buzz for Your Next Trade Show

More than 75% of event marketers are using social media to promote their events. Combine that with the fact that people check their social media more than 15 times per day, to get more people into your booth space your marketing strategy MUST include social media. Continue reading to learn about six of the top social media strategy tips you need to implement right now for your next trade show.… Read More 6 Social Media Strategy Tips to Bring on the Buzz for Your Next Trade Show

5 Questions to Ask Yourself Prior to Becoming an Event Planner

People love to get together for all kinds of different celebrations. Whether it’s tying the knot, a birthday party, music festival, product launch, convention, you name it – events come in all shapes and sizes. At the root of those events, someone is responsible for coordinating all the details and making sure things go off without a hitch.… Read More 5 Questions to Ask Yourself Prior to Becoming an Event Planner