Design a Better Trade Show Display Using Customer and Buyer Personas

Savvy marketers understand the value of customer personas in developing high-conversion funnels, email marketing campaigns and social media content. But customer personas aren’t just for digital marketing. They can also provide exhibitors with valuable insights into how trade show displays should be outfitted and configured to draw in more qualified leads. … Read More Design a Better Trade Show Display Using Customer and Buyer Personas

Why Every Trade Show Display Needs a Kiosk, Thanks to Millennials

As of just two years ago, millennials were making up to 73% of the purchasing decisions in B2B companies. That number has surely grown by now. So when it comes to your trade show display, are you doing everything you can to market to the Generation Y target audience? Learn why the kiosk is an essential component for any millennial-optimized exhibit.… Read More Why Every Trade Show Display Needs a Kiosk, Thanks to Millennials

Fresh Ideas: Trade Show Swag and Corporate Giveaways for 2019

Just how many branded pens, PopSockets and USB charging cables does a trade show attendee really need … or want? To set your brand apart from the competition and make a lasting positive impression on prospects, you need to stock your booth with swag that’s unique and memorable. We scoured LinkedIn for some fresh ideas, and here’s what we found.… Read More Fresh Ideas: Trade Show Swag and Corporate Giveaways for 2019

The Ultimate Trade Show Disaster Preparedness Guide

A wise man once said that while you can’t control what happens to you, you can control how you react in any given moment. Trade show managers understand the importance of keeping a cool head in the midst of a challenge. More important still, however, is to plan ahead and be fully prepared for worst-case scenarios. With this handy guide, you can do just that.… Read More The Ultimate Trade Show Disaster Preparedness Guide

Beware the Hidden Costs of Tradeshow Exhibiting

Remember that time when you saved a BUNDLE on a new printer, only to discover that the cost of replacing just one ink cartridge was 3x what you paid for the printer itself? Ugh. Like that printer, the cost of tradeshow exhibiting is often not what it seems on the surface. Here’s how to navigate the hidden costs so you can avoid sticker shock and stay on budget.… Read More Beware the Hidden Costs of Tradeshow Exhibiting

The Art and Science of Trade Show Booth Lighting

Like women’s cosmetics, good booth lighting highlights your display’s most interesting features and hides its flaws. When executed well, booth lighting subtly guides visitors’ attention in such a way that the light sources themselves become nearly imperceptible. But all that glitters is not gold, and too much of the wrong type of lighting can ruin your display.… Read More The Art and Science of Trade Show Booth Lighting

Small-scale Projection Mapping Tips for Event Organizers

A large projection mapping installation can turn an ordinary trade show or expo into an eye-popping theatrical performance — complete with media coverage — but it usually carries a hefty price tag. The good news is that, when executed properly, small-scale projection mapping can be just as engaging as large installations, minus the high cost.… Read More Small-scale Projection Mapping Tips for Event Organizers

Off-Floor Trade Show Marketing Tactics to Woo and Wow Prospects

With the average trade show attendee clocking only about seven minutes of dwell time per booth, B2B trade shows naturally create an environment that looks a lot like a high-stakes speed-dating exercise. If you’ve got a powerful brand story to tell, time is not on your side. So why limit the conversation to a seven-minute, in-booth engagement?… Read More Off-Floor Trade Show Marketing Tactics to Woo and Wow Prospects

Best Mobile Event Apps to Boost Engagement, Networking and Lead Gen

No more business cards. No more “blind date” networking with people whom you know nothing about. No more scrambling to try to prove ROI after exhibiting or sponsoring a show. Mobile event apps remove all the obstacles and inefficiencies of traditional trade show networking and make it possible for you to meet the right contacts in half the time. … Read More Best Mobile Event Apps to Boost Engagement, Networking and Lead Gen

Create an Immersive Brand Experience With Outdoor Tent Events

Summer is a great time to expose your brand to a whole new customer base. From fairs and festivals to sponsored community events, outdoor promotional spaces can be either drab or fab depending on how they’re designed. Check out these five easy steps to create an immersive outdoor display that wows attendees and drives even… Read More Create an Immersive Brand Experience With Outdoor Tent Events

Tips and Tricks to Spring Clean your Trade Show Marketing Strategy

Your marketing strategy should be a living document. If you haven’t updated your marketing strategy in the past two years, it’s time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching every 12 months with the ever-so-quickly-changing digital landscape. Reviewing your strategy often… Read More Tips and Tricks to Spring Clean your Trade Show Marketing Strategy

How to Create a Truly Unique Booth Space by Using What You Already Have

Anyone that has exhibited at a trade show knows that designing a memorable booth can be intimidating and expensive. But you don’t have to throw money at your booth to have an impactful, traffic-stopping display. Creating a memorable trade show booth that doesn’t break your bank simply comes down to investing time and some creative… Read More How to Create a Truly Unique Booth Space by Using What You Already Have