Awesome 9-Point Logo Design Checklist for Startup Brands

For startup business owners and graphic designers alike, there’s nothing more satisfying than building a new brand from scratch. It’s an exhilarating process where you never quite know what’s around the next corner. Startups need to be prepared for anything — and that includes creating a library of logos early on that will be flexible enough to suit any situation.… Read More Awesome 9-Point Logo Design Checklist for Startup Brands

The Art and Science of Trade Show Booth Lighting

Like women’s cosmetics, good booth lighting highlights your display’s most interesting features and hides its flaws. When executed well, booth lighting subtly guides visitors’ attention in such a way that the light sources themselves become nearly imperceptible. But all that glitters is not gold, and too much of the wrong type of lighting can ruin your display.… Read More The Art and Science of Trade Show Booth Lighting

5 Tips for Right-Sizing a Brand New Trade Show Display

Purchasing and designing a new trade show display can be a daunting process, especially when you remember that your company will likely have to live with that display for the next several years. No pressure there! So how can you be sure that you’re choosing the right size exhibit — one that will perform well now and in the future? … Read More 5 Tips for Right-Sizing a Brand New Trade Show Display

Used Displays: The Budget Friendly Way to Get Quality Displays

Considering getting a trade show display but unsure if a new display is the right decision? Choosing a used trade show display can be a great alternative for most budget-conscious businesses and first-time companies looking to explore the opportunities that trade shows present. For those who own older displays where 90% of the pieces still… Read More Used Displays: The Budget Friendly Way to Get Quality Displays

6 Reasons Why Retractable Banner Stands Solve Your Display Problems

Retractable banner stands are the workhorses of any trade show booth. They’re lightweight and easy to carry, yet sturdy enough to last for years. And because the graphic banner panels retract back into the base, there are fewer moving parts to keep track of.
Here are just a few of the display problems that retractable banner stands can solve.… Read More 6 Reasons Why Retractable Banner Stands Solve Your Display Problems

Top 3 Rules for Good Design and When to Break Them

Good designers know the tried and true standard rules of design whether they obtained this knowledge through formal education or experience. They also when to break the rules in order to most effectively convey a message to the intended audience. You don’t have to be a highly trained designer to implement solid design practices on… Read More Top 3 Rules for Good Design and When to Break Them

Biophilic Design in Trade Show Displays

Nature-based trade show displays make sense if your company sells organic beverages or products made from all-natural materials, but what if your business is selling software, or office furniture, or even consulting services? Is there a compelling argument in support of biophilic design in B2B trade show booths? Human behavior studies would seem to indicate… Read More Biophilic Design in Trade Show Displays

3 Ways to Design a Display that will Attract Your Audience for a Lasting Impression

Working to find a trade show display that meets your company’s vision, functional needs, and budget can sometimes be challenging, especially when surfing the Internet for options. Exhibit design is the most powerful and the least understood element of trade show exhibiting. While the need to set clear, measurable goals for the trade show arena… Read More 3 Ways to Design a Display that will Attract Your Audience for a Lasting Impression

How to Create Print-Ready Artwork

Your brand, images and graphics will entice trade show attendees to stop at your exhibit and engage with you for creating the potential for new customers. You’ll want to ensure your display looks sharp, bright and professional. This is accomplished by providing our design team with print-ready artwork. Print-ready artwork is prepared specifically for machines… Read More How to Create Print-Ready Artwork

Avoid These Graphic Design Pitfalls to Keep Your Brand Current, Modern, Competitive (Part 2 of 2)

This is the second part of a two-part article. You can read the first part here. 8 Problem Design Elements and How to Fix Them Problem #5: Glossy Buttons and Badges Shiny, wet-looking buttons and badges had a nice run, particularly on ecommerce websites, but we’re just simply over it now. Reflecting the “simple is… Read More Avoid These Graphic Design Pitfalls to Keep Your Brand Current, Modern, Competitive (Part 2 of 2)