Exhibitor Packing List: Travel Essentials for Booth Staffers on the Road

Exhibiting at an out-of-town event can seriously boost your brand visibility, not to mention the insights gained from scoping out your competition on the show floor. But whether it’s a small one-day trade show or a week-long business conference, it’s easy to either over- or underestimate how much stuff to bring. This handy exhibitor packing list should help.… Read More Exhibitor Packing List: Travel Essentials for Booth Staffers on the Road

10 Money-Saving Tips for Trade Show Exhibitors

For most businesses, exhibiting at trade shows is an essential tool for boosting brand exposure and capturing sales leads. Where else can you meet face-to-face with dozens of prospective clients in a single day? But despite their effectiveness, trade shows can be expensive. Follow these tips to reduce costs and trim the fat off your trade show marketing budget.… Read More 10 Money-Saving Tips for Trade Show Exhibitors

5 Ways to Dispose of an Unwanted Exhibit

The corset. Platform shoes. Hammer pants. Instinctually, we all can just feel it when it’s time for something to GO AWAY. So when it comes time to get a shiny new trade show exhibit — whether it’s for a campaign, branding or just because — what exactly do you do with an old one? As it turns out, there are lots of options for trade show booth disposal. … Read More 5 Ways to Dispose of an Unwanted Exhibit

Don’t Be Fooled by Trade Show Scams and Scammers

Even the most conscientious trade show managers have been duped by trade show scammers. Seemingly legitimate offers arrive in your inbox almost daily, touting attendee lists, hotel discounts, and fabulous-sounding shows that, sadly, are often too good to be true. But with a little due diligence, you can learn how to spot these scams and avoid them altogether. … Read More Don’t Be Fooled by Trade Show Scams and Scammers

6 Emerging Leadership Trends for 2019 and Beyond

Juggling multigenerational teams and global offices while also tending to individual employees’ needs for training, coaching and mentoring? The role of a business leader today is complex and challenging, but ultimately rewarding. Here, we review trending leadership tools and tactics from a variety of thought leaders in the field.… Read More 6 Emerging Leadership Trends for 2019 and Beyond

The Most Effective Recruiting Technique You’re NOT Using

The traditional job interview is like a one-way mirror: It’s a great way for the employer to assess an applicant, but it doesn’t allow an applicant to get an accurate view of the employer’s company culture and workplace dynamic. That’s just one of the many drawbacks of the standard recruiting process … but is there a better way? Some say yes.… Read More The Most Effective Recruiting Technique You’re NOT Using

What to Look for in a Trade Show Manager

Thinking of hiring a trade show manager? The most effective trade show managers have a very specialized set of skills. Whether you’re considering hiring your own in-house talent or outsourcing to a third-party vendor, there are certain traits you’ll want to look for during your search to ensure you’re netting the best talent available.… Read More What to Look for in a Trade Show Manager

Buyer Motivators and How to Best Qualify a Buyer

During the initial discovery meeting, there is a sense of excitement that resonates through attendees.  Also as a salesperson, we are excited about a new opportunity. The client feels something different though. They may be excited for different reasons, based on the type of buyer they are. They could be happy for finding a company… Read More Buyer Motivators and How to Best Qualify a Buyer

How to Show off Multiple Product Lines without Making Your Booth Space Over-Crowded

When your business sells multiple line items, the idea of fitting all of your products in an 8’ x 8’ booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too much? Sometimes it’s a fine line between subtle and… Read More How to Show off Multiple Product Lines without Making Your Booth Space Over-Crowded

How to Create a Truly Unique Booth Space by Using What You Already Have

Anyone that has exhibited at a trade show knows that designing a memorable booth can be intimidating and expensive. But you don’t have to throw money at your booth to have an impactful, traffic-stopping display. Creating a memorable trade show booth that doesn’t break your bank simply comes down to investing time and some creative… Read More How to Create a Truly Unique Booth Space by Using What You Already Have

What’s in a name? The Difference Between a Trade Show, Convention and Expo

There are many names and definitions for large gatherings of business professionals in a hotel ballroom. Is it a trade show? A convention or expo? These words get thrown around interchangeably with each other without much reference to what they actually mean. And they are each worlds apart.… Read More What’s in a name? The Difference Between a Trade Show, Convention and Expo