5 Tips for Right-Sizing a Brand New Trade Show Display

Purchasing and designing a new trade show display can be a daunting process, especially when you remember that your company will likely have to live with that display for the next several years. No pressure there! So how can you be sure that you’re choosing the right size exhibit — one that will perform well now and in the future? … Read More 5 Tips for Right-Sizing a Brand New Trade Show Display

How to Clean, Store and Refresh Fabric Trade Show Displays

Fabric trade show displays are the go-to favorite for many exhibitors, and for good reason. But despite their popularity, fabric displays are just that — fabric — which means they’re prone to rips, tears, stains, fading, and even mold. Protect your investment and keep your fabric display in good condition with these easy-care tips from the pros.… Read More How to Clean, Store and Refresh Fabric Trade Show Displays

What to Look for in a Trade Show Manager

Thinking of hiring a trade show manager? The most effective trade show managers have a very specialized set of skills. Whether you’re considering hiring your own in-house talent or outsourcing to a third-party vendor, there are certain traits you’ll want to look for during your search to ensure you’re netting the best talent available.… Read More What to Look for in a Trade Show Manager

Best Mobile Event Apps to Boost Engagement, Networking and Lead Gen

No more business cards. No more “blind date” networking with people whom you know nothing about. No more scrambling to try to prove ROI after exhibiting or sponsoring a show. Mobile event apps remove all the obstacles and inefficiencies of traditional trade show networking and make it possible for you to meet the right contacts in half the time. … Read More Best Mobile Event Apps to Boost Engagement, Networking and Lead Gen

Used Displays: The Budget Friendly Way to Get Quality Displays

Considering getting a trade show display but unsure if a new display is the right decision? Choosing a used trade show display can be a great alternative for most budget-conscious businesses and first-time companies looking to explore the opportunities that trade shows present. For those who own older displays where 90% of the pieces still… Read More Used Displays: The Budget Friendly Way to Get Quality Displays

Buyer Motivators and How to Best Qualify a Buyer

During the initial discovery meeting, there is a sense of excitement that resonates through attendees.  Also as a salesperson, we are excited about a new opportunity. The client feels something different though. They may be excited for different reasons, based on the type of buyer they are. They could be happy for finding a company… Read More Buyer Motivators and How to Best Qualify a Buyer

Create an Immersive Brand Experience With Outdoor Tent Events

Summer is a great time to expose your brand to a whole new customer base. From fairs and festivals to sponsored community events, outdoor promotional spaces can be either drab or fab depending on how they’re designed. Check out these five easy steps to create an immersive outdoor display that wows attendees and drives even… Read More Create an Immersive Brand Experience With Outdoor Tent Events

How to Show off Multiple Product Lines without Making Your Booth Space Over-Crowded

When your business sells multiple line items, the idea of fitting all of your products in an 8’ x 8’ booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too much? Sometimes it’s a fine line between subtle and… Read More How to Show off Multiple Product Lines without Making Your Booth Space Over-Crowded

Tips and Tricks to Spring Clean your Trade Show Marketing Strategy

Your marketing strategy should be a living document. If you haven’t updated your marketing strategy in the past two years, it’s time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching every 12 months with the ever-so-quickly-changing digital landscape. Reviewing your strategy often… Read More Tips and Tricks to Spring Clean your Trade Show Marketing Strategy

Supercharge Your Exhibit with Branded Charging Stations

Regardless of what you may have read, cell phone charging stations are not lead-generating magic beans. However, if you already have the three trade show essentials nailed down — that is, (1) great branding and booth design, (2) friendly, knowledgeable salespeople, and (3) a solid plan for collecting leads and following up — then adding… Read More Supercharge Your Exhibit with Branded Charging Stations

Effective, Interactive and Engaging Trade Show Booth Activities

As most trade show booth staffers well know, getting enough face time to qualify every prospect who steps into your booth can be a race against the clock. If not given immediate attention, booth visitors lose interest and are quickly lured away by the next exhibit. In today’s blog, we’ll explore booth activities that prospects… Read More Effective, Interactive and Engaging Trade Show Booth Activities