The 4 Biggest Pre-Event Marketing Mistakes and How to Avoid Them

One key trait of a successful salesperson is his or her ability to know when to push forward … and when to sit back and evaluate. The same principle applies when making trade show commitments for your company — commitments that other people in your department, as well as people in other departments across the company, are ultimately obliged to honor.… Read More The 4 Biggest Pre-Event Marketing Mistakes and How to Avoid Them

6 Social Media Strategy Tips to Bring on the Buzz for Your Next Trade Show

More than 75% of event marketers are using social media to promote their events. Combine that with the fact that people check their social media more than 15 times per day, to get more people into your booth space your marketing strategy MUST include social media. Continue reading to learn about six of the top social media strategy tips you need to implement right now for your next trade show.… Read More 6 Social Media Strategy Tips to Bring on the Buzz for Your Next Trade Show

6 Reasons Why Retractable Banner Stands Solve Your Display Problems

Retractable banner stands are the workhorses of any trade show booth. They’re lightweight and easy to carry, yet sturdy enough to last for years. And because the graphic banner panels retract back into the base, there are fewer moving parts to keep track of.
Here are just a few of the display problems that retractable banner stands can solve.… Read More 6 Reasons Why Retractable Banner Stands Solve Your Display Problems

5 Questions to Ask Yourself Prior to Becoming an Event Planner

People love to get together for all kinds of different celebrations. Whether it’s tying the knot, a birthday party, music festival, product launch, convention, you name it – events come in all shapes and sizes. At the root of those events, someone is responsible for coordinating all the details and making sure things go off without a hitch.… Read More 5 Questions to Ask Yourself Prior to Becoming an Event Planner

How to Use the Right Words in Your Marketing to Stand Out

A photo may be worth a thousand words, but words themselves are incredibly valuable too. In marketing, as in advertising and headline writing and song lyrics, the verbiage chosen to convey a thought provokes certain action. Some words spur people to donate to a cause. Some words prompt people to complete a purchase or share… Read More How to Use the Right Words in Your Marketing to Stand Out

3 Must-Own Fabric Displays That Are Perfect for Your Next Trade Show

When it comes to purchasing a new display, especially the higher-quality, larger displays, you need to be able to answer a lot of questions. Don’t worry, we’re here to help! We’ve done all the research, tested the products, and answered your questions. Here are the top three, must-own fabric displays for your business.… Read More 3 Must-Own Fabric Displays That Are Perfect for Your Next Trade Show

Trade Show Staffing and the 4 Types of Salespeople

If your business is large enough, you likely employ a diverse sales staff, with each individual bringing to the table their own unique skill set, sales personality, and communications style. But which of those individuals will be the best fit for your next in-person event or trade show? Should you send the entire team to the show, or only a select few?… Read More Trade Show Staffing and the 4 Types of Salespeople

Top 3 Rules for Good Design and When to Break Them

Good designers know the tried and true standard rules of design whether they obtained this knowledge through formal education or experience. They also when to break the rules in order to most effectively convey a message to the intended audience. You don’t have to be a highly trained designer to implement solid design practices on… Read More Top 3 Rules for Good Design and When to Break Them

Top 5 Ways to Be an Environmentally-Conscious Exhibitor

Many factors go into planning for a trade show appearance. Some of these include the location, cost to exhibit, demographic of the audience, and your display. Other factors should be the projected ROI and how you’re going to measure it, as well as the logistics required to simply get there in the first place. But… Read More Top 5 Ways to Be an Environmentally-Conscious Exhibitor