Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show

Has your company made plans to exhibit at its very first overseas trade show? Congratulations! Are you scared or anxious? You should be. Dipping your toe into international trade show waters can be as nerve-wracking as it is exciting. Learn how to sidestep these common first-timer mistakes and you’ll be on your way to a great foreign exhibit experience.… Read More Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show

Don’t Be Fooled by Trade Show Scams and Scammers

Even the most conscientious trade show managers have been duped by trade show scammers. Seemingly legitimate offers arrive in your inbox almost daily, touting attendee lists, hotel discounts, and fabulous-sounding shows that, sadly, are often too good to be true. But with a little due diligence, you can learn how to spot these scams and avoid them altogether. … Read More Don’t Be Fooled by Trade Show Scams and Scammers

4 Backlit Display Superheroes That Clobber Boring Trade Show Booth Design

Do you sometimes feel like the Invisible Man while tending your trade show exhibit? Do you often wish you had some sort of superpower that could draw hundreds of qualified prospects into your booth? You can. Faster than the Flash, backlit and light box displays transform exhibits from meh to marvel-ous and start attracting booth visitors in seconds. … Read More 4 Backlit Display Superheroes That Clobber Boring Trade Show Booth Design

Top Trade Show Furniture Trends for 2019

Earthy and rustic. Warm and inviting. Quirky and unconventional. The latest trends in trade show furniture reveal the industry moving away from glitz and shine in favor of more textured, natural-looking, lounge-inspired booth designs. If you’ve been thinking of freshening up your exhibit with a trade show furniture makeover, read on for more inspiration.… Read More Top Trade Show Furniture Trends for 2019

Design a Better Trade Show Display Using Customer and Buyer Personas

Savvy marketers understand the value of customer personas in developing high-conversion funnels, email marketing campaigns and social media content. But customer personas aren’t just for digital marketing. They can also provide exhibitors with valuable insights into how trade show displays should be outfitted and configured to draw in more qualified leads. … Read More Design a Better Trade Show Display Using Customer and Buyer Personas

Why Every Trade Show Display Needs a Kiosk, Thanks to Millennials

As of just two years ago, millennials were making up to 73% of the purchasing decisions in B2B companies. That number has surely grown by now. So when it comes to your trade show display, are you doing everything you can to market to the Generation Y target audience? Learn why the kiosk is an essential component for any millennial-optimized exhibit.… Read More Why Every Trade Show Display Needs a Kiosk, Thanks to Millennials

Fresh Ideas: Trade Show Swag and Corporate Giveaways for 2019

Just how many branded pens, PopSockets and USB charging cables does a trade show attendee really need … or want? To set your brand apart from the competition and make a lasting positive impression on prospects, you need to stock your booth with swag that’s unique and memorable. We scoured LinkedIn for some fresh ideas, and here’s what we found.… Read More Fresh Ideas: Trade Show Swag and Corporate Giveaways for 2019

Island Booth Design Ideas You’ll Want to Steal

Island exhibits offer some of the most captivating spaces at any trade show. No backwall essentially means NO LIMITS on booth design creativity! If you’re thinking of upgrading to an island exhibit — or you’d like to add more pizazz to your existing one — check out these awesome island display designs from around the web. … Read More Island Booth Design Ideas You’ll Want to Steal

The Ultimate Trade Show Disaster Preparedness Guide

A wise man once said that while you can’t control what happens to you, you can control how you react in any given moment. Trade show managers understand the importance of keeping a cool head in the midst of a challenge. More important still, however, is to plan ahead and be fully prepared for worst-case scenarios. With this handy guide, you can do just that.… Read More The Ultimate Trade Show Disaster Preparedness Guide

Beware the Hidden Costs of Tradeshow Exhibiting

Remember that time when you saved a BUNDLE on a new printer, only to discover that the cost of replacing just one ink cartridge was 3x what you paid for the printer itself? Ugh. Like that printer, the cost of tradeshow exhibiting is often not what it seems on the surface. Here’s how to navigate the hidden costs so you can avoid sticker shock and stay on budget.… Read More Beware the Hidden Costs of Tradeshow Exhibiting

Awesome 9-Point Logo Design Checklist for Startup Brands

For startup business owners and graphic designers alike, there’s nothing more satisfying than building a new brand from scratch. It’s an exhilarating process where you never quite know what’s around the next corner. Startups need to be prepared for anything — and that includes creating a library of logos early on that will be flexible enough to suit any situation.… Read More Awesome 9-Point Logo Design Checklist for Startup Brands

6 Emerging Leadership Trends for 2019 and Beyond

Juggling multigenerational teams and global offices while also tending to individual employees’ needs for training, coaching and mentoring? The role of a business leader today is complex and challenging, but ultimately rewarding. Here, we review trending leadership tools and tactics from a variety of thought leaders in the field.… Read More 6 Emerging Leadership Trends for 2019 and Beyond

13 Key Questions to Ask Before Buying a Custom Modular Display

While not as expensive as buying a new car, purchasing a modular trade show display still requires a significant investment — especially for small businesses. So before you sign on the dotted line and place your order for a brand new modular display, make sure you kick the tires and ask the salesperson a LOT of questions. Here’s a helpful list to get you started.… Read More 13 Key Questions to Ask Before Buying a Custom Modular Display

The Art and Science of Trade Show Booth Lighting

Like women’s cosmetics, good booth lighting highlights your display’s most interesting features and hides its flaws. When executed well, booth lighting subtly guides visitors’ attention in such a way that the light sources themselves become nearly imperceptible. But all that glitters is not gold, and too much of the wrong type of lighting can ruin your display.… Read More The Art and Science of Trade Show Booth Lighting

Small-scale Projection Mapping Tips for Event Organizers

A large projection mapping installation can turn an ordinary trade show or expo into an eye-popping theatrical performance — complete with media coverage — but it usually carries a hefty price tag. The good news is that, when executed properly, small-scale projection mapping can be just as engaging as large installations, minus the high cost.… Read More Small-scale Projection Mapping Tips for Event Organizers