Trending Now: Hot Topics in Trade Show Marketing and Design

The science of trade show marketing is like a fast-moving subway train. Blink once and not only have you missed an opportunity, but it could be twice as hard to catch up to your competitors. Don’t let trade show innovation pass you by! Dive into our list of “good reads,” as recommended by EXHIB-IT! staff members, and take your event marketing to the next level.


The Ultimate Guide to Event Marketing
HubSpot

In this all-inclusive article from the HubSpot blog, you’ll explore the different types of event marketing, the benefits for your business, how to build an event marketing plan, and how to measure the success of your event after it’s over.

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5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows
Entrepreneur Magazine

This article offers an executive-level “quick read” outlining a handful of tried-and-true strategies, from least to most expensive, for B2B companies who want to establish a presence at a trade show, business conference or expo.

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EXHIBITOR Magazine’s 33rd Annual Exhibit Design Awards Issue
EXHIBITOR Magazine

Bold, stunning, unforgettable, elegant, immersive, jaw-dropping. Photos of EXHIBITOR Magazine’s 15 award-winning exhibit designs from around the globe had us absolutely mesmerized. Check them out for creative inspiration on how to upgrade your display.

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Startups, Use These 6 Words to Do More Business at Trade Shows
Inc. Magazine

On the trade show floor, it’s the squeaky wheel that gets the grease. Those who huddle behind display tables miss out on a lot of opportunities. Learn how a proactive attitude and a simple six-word question can draw the right prospects to your booth every time.

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9 Steps to Revitalize Your B2B Tradeshow Marketing Strategy
Circle S Studio

Is your trade show sales staff just going through the motions? Are you attending the same B2B shows every year and not seeing any measurable results? Maybe it’s time to shake things up a bit. This article is sure to spark some new ideas.

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How to Save on Trade Show Shipping
Huffington Post

These days, more and more trade show exhibitors are trying to create an immersive experience inside their booths. That means “real” furniture like couches, lamps, pillows, tables and chairs. But shipping these kinds of items can be a real show-stopper. This article gives some insider tips on how to cut the cost of shipping your exhibitry.

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11 Examples of Experiential Marketing Campaigns That’ll Give You Serious Event Envy
HubSpot

Experiential or engagement marketing is an immersive marketing strategy that invites an audience to interact with a brand using participatory, hands-on, and tangible materials. These 11 real-world examples are truly revolutionary.

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5 Steps to a Winning Trade Show Strategy
Entrepreneur Magazine

We love the fresh ideas in this article! For example, did you know that as a potential exhibitor, you can ask the show organizer to cross-reference your target (prospect) list with the show’s attendee registration list to determine whether exhibiting would be worth the investment?

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Hospitality Event Staffing
EXHIBITOR Magazine

As this valuable article reveals, hosting a hospitality event is an entirely different strategy than merely staffing a trade show booth. Hospitality events are about relationship building. Learn how to train your staff to be the ultimate party hosts.

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Exhibiting at a Trade Show? Don’t Go Without These Essential Assets
Inc. Magazine

Interactive stations … live-action video … animation and motion graphics. If you want to compete at trade shows, you need to go high-tech. As this article explains, strong visual content is the key to hosting a successful booth.

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9 Sales Follow-Up Emails the Pros Use to Engage Prospects
HubSpot

Do you struggle with how to communicate with sales prospects after a trade show, a first meeting, or an introductory phone call? Hubspot has you covered! Download or save real-life, best-of-breed email templates that you can customize for your audience.

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5 B2B Tradeshow Booth Design Considerations for Maximum Impact
Circle S Studio

When it comes to trade show booth and exhibit design, this article is right on the money. Two prime pieces of advice that really stand out: “ditch the table” and “your tradeshow booth is a backdrop, not a brochure.” We couldn’t have said it better!

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Here at EXHIB-IT!, it’s our job to stay on top of the latest trade show marketing and design trends. We enjoy partnering with businesses like yours because we truly want to see everyone succeed in their event marketing efforts! Contact us to learn how we can help you optimize your trade show presence.

 

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