If you’re like most exhibitors, you’ve spent lots of time (and a fair amount of money) designing a powerful, eye-catching trade show display that utilizes every square inch of a 10×10 or 10×20 booth space. But what about those times when you need a branded presence, but without the traditional booth or back wall exhibit?
Office lobbies and foyers, malls, job fairs, outdoor events … chances are, at some point in time you will likely be asked to set up an open-air or booth-less display in one of these unconventional situations. And while exhibiting without a booth poses its own inherent challenges — poor lighting, lack of electricity, wind and weather, etc. — there are alternatives to trade show booth exhibits that can still present your company in a way that’s visually intriguing as well as on brand.
Displays for Outdoor Events
Whether your business is sponsoring a golf tournament or taking part in a civic summer festival, you’ll need an outdoor display that’s invincible against the elements. Too many companies make the mistake of trying to use their indoor display assets in an outdoor environment, where gusty winds, sun and rain can severely damage your investment.
High-quality, branded outdoor tents and gazebos are the smarter alternative. The digitally printed graphics or dye-sub fabrics can be fully printed with your logo and corporate colors while protecting your employees from bad weather.
Product Suggestion: The 10×15 Eclipse Event Tent offers optional side and backwalls for additional branding space as well as extra protection from the elements.
Product Suggestion: The 8-foot Valance Gazebo offers optional side counters for additional serving or product display space. The wraparound fabric sides also provide for discreet storage space underneath.
Commercial and Retail Interior Displays
For a unique branded presence in office lobbies, building foyers or even mall rotundas, a kiosk or tower is your best bet. These items command attention and add that graphical “wow” factor to any commercial or retail space.
Product Suggestion: The Expand LinkWall Graphic Panel System can be configured in a variety of ways, such as a wraparound tower or a 3-sided “star.” Add optional lighting for a dramatic effect.
Product Suggestion: The Tuscana 5-foot Tower is an eye-catching portable popup display that can be assembled and disassembled by one person in minutes.
Displays for Open-Air Job Fairs
The wall-less exhibit space at most job fairs is fairly bland and unattractive — not to mention cramped and crowded — but you don’t have to settle for just a folding table and a plain-vanilla table throw. Grab the attention of top job candidates and make a bold corporate statement at the same time with just a few simple extras.
Here are a few suggestions:
- To speed up the on-site application process, you might consider bringing along an iPad kiosk or a fabric-printed computer pedestal.
- For better branding and visual recognition from across the aisle, try a full-color front printed table throw combined with a floor-standing fabric XSnap display placed behind your chairs.
- If space allows, a bar-height table with matching sling-back chairs can create an informal space for first-round, qualifying interviews.
Booth-less Display Options
As you can see, it is possible to exhibit without a booth and still put your best foot forward. With a little planning and creativity, the options are limitless.
How are you utilizing unconventional spaces to create well-branded displays? We’d love to hear from you! We invite you to share your experience in the comments section below.