Marketing collateral is a term used for printed materials used to present information about your business and its capabilities, products or services. It includes flyers, brochures, banners, and other communication pieces that are produced directly by the company.
Despite the fact that we live in an increasingly digital-dependent age, businesses still rely heavily on printed marketing materials to get their message across. A carefully crafted and designed printed marketing piece can help businesses grow by:
- Demonstrating what sets you apart from your competitors
- Increasing brand awareness
- Reinforcing your sales pitch
- Creating memorable visual messages
When planning the production of a new flyer or brochure, it’s important to keep the following goals in mind:
- The design and layout components must complement the message.
- The material should be visually appealing.
- It should invite the reader to open or read with interest.
The level of visual intrigue and the overall tone created by your marketing piece is determined by a variety of factors, including:
- Paper size
- Font types
- Paper quality
No matter what type of piece you’re creating, the message and copy points should be on brand and should:
- Communicate the benefits of doing business with your company
- Be accurate
- Be clearly written
- Spark the reader’s curiosity
- Include your contact information
Before diving right into design and production, it’s important to first spend some time figuring out what the point of the piece is by:
- Strategizing specific performance goals for your marketing pieces
- Defining your intended target audience
- Deciding how and when you will distribute your marketing collateral
Examples of Marketing Collateral
- Flyers: Flat flyers range from A6 to A4, full-color, either single- or double-sided. Flyers are frequently used to announce a sale, open house or other limited-time event.
- Roll Up Banner Stands: Roll up banner stands are a fantastic portable display solution, perfect for exhibitions, hotels, restaurants and many other uses.
- Brochures: Brochures usually contain information about your company as well as specific product or service features and benefits.
- Business Cards: These contain all necessary contact information, including email addresses.
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