When it comes to the tradeshow industry, you will need to ensure that your designer is going to help you relay the most impactful message with your display or exhibit. This message needs to be one that will help you sell your products or services. Just remember, if the message isn’t properly displayed, then you probably won’t leave a lasting impact on your audience. If the proper font (also referred to as “text”) is not used, then your message may not have the impact that you intended. Certain rulesapply that allow fonts to work the way they should.
Are you going for visibility? If yes, you should use a bolder San-Serif Font. San Serif fonts are the fonts that DO NOT have those little handles stickling off of the letters. One of the most widely known san serif fonts is the Arial Font family.
If you are trying to create a more elegant expression, then you should choose a serif font. The serif fonts are the ones that DO HAVE the little handles on the letters. One of the most popular font families is known as Times New Roman. These fonts can appear elegant or they can be stylized to create a more industrial feel. No matter which font you choose, just remember that your message is impacted by your decision.
Want a more modern option? Try Helvetica, which is also from the sans-serif family of typefaces. This typeface was first developed in 1957, but still remains extremely popular and continues to evoke a modern style. Helvetica was even the name sake and subject of a 2007 full-length feature documentary.
Another popular font family is known as Times New Roman. These fonts can appear elegant or they can be stylized to create a more industrial feel. No matter which font you choose, just remember that your message is impacted by your decision.
Do your research and look at the font styles used in advertisements similar to what you are trying to express? If you use this practice, it will help you better understand what type style you need and exactly how much is too much type!