What is a Pantone? – Color Matching & Brand Consistency

September 10, 2015

Branding, Design

What color is your logo? How about all your marketing collateral such as your brochures, rack cards or even your business cards? What color is the logo embroidered on your shirts? Now gather all these items together and look at the logo. Do all the colors match or are they all similar but different enough that you can see the color variances? If they differ then it is time to learn what the word Pantone means.

According to Wikipedia: “The Pantone Color Matching System is a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another”. Utilizing a coordinated numbering system where each color is referenced by a number it is easy for designers and printers all over the world to ensure that your logo and collateral items all print the same color.

Here is the link to the Pantone homepage where they offer up examples of a few Pantone Matching System (PMS) colors and the numbers assigned to them. You can also find a handy PMS reference chart if you are searching for a specific color.

Now keep in mind the fact that the colors you see on screen will not match the printed colors on your collateral items or logo. To ensure complete accuracy visit your local design house or exhibit house to get your hands on a PMS chart (fig. 1) which shows you almost all the possible colors and their on screen and print comparisons.

Fig. 1

pantone chart, pantone, color matching, brand, logo, digital media, graphic design

Contact us today to schedule an appointment with one of our designers to discuss your brand and pantone color matching options for all of your marketing needs  From logos and business cards to trade show displays and banner stands, EXHIB-IT! does it all.

, , , , , , , , , ,

About EXHIB-IT! Marketing

EXHIB-IT! Marketing & Trade Show Experts EXHIB-IT! offers Marketing & Trade Show design & services across-the-board, partnering with businesses and organizations to help them effectively market and exhibit their brand in-store, online and at trade shows and events. We build a strong relationship with each client that is centered on understanding their vision. We believe that by using our extensive line of products and services, anyone can become a Marketing expert and achieve the highest return from dollars invested. We are committed to your success! Visit the EXHIB-IT! Marketing and Trade Show Experts EXHIB-IT! Marketing Blog Free Educational Marketing Blog - Providing Business Owners, Professionals, Marketers, Managers and Trade Show Exhibitors with the resources they need to empower their brand and remain visible & successful in their field. Visit the EXHIB-IT! Marketing and Trade Show BLOG

View all posts by EXHIB-IT! Marketing

Subscribe to the EXHIB-IT! Marketing Blog

Subscribe to our RSS feed and social profiles to receive updates.


  1. 10 Reasons Portable Fabric Displays to Go are Perfect for Your Business | EXHIB-IT! Marketing Blog - October 29, 2015

    […] make your brand noticeable in the crowd of your next event. Working with our team, we will help you create a colorful display that attracts customers to you. Then it’s your job to convert those leads to […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: