What is a Pantone? – Color Matching & Brand Consistency

What color is your logo? How about all your marketing collateral such as your brochures, rack cards or even your business cards? What color is the logo embroidered on your shirts? Now gather all these items together and look at the logo. Do all the colors match or are they all similar but different enough that you can see the color variances? If they differ then it is time to learn what the word Pantone means.

According to Wikipedia: “The Pantone Color Matching System is a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another”. Utilizing a coordinated numbering system where each color is referenced by a number it is easy for designers and printers all over the world to ensure that your logo and collateral items all print the same color.

Here is the link to the Pantone homepage where they offer up examples of a few Pantone Matching System (PMS) colors and the numbers assigned to them. You can also find a handy PMS reference chart if you are searching for a specific color.

Now keep in mind the fact that the colors you see on screen will not match the printed colors on your collateral items or logo. To ensure complete accuracy visit your local design house or exhibit house to get your hands on a PMS chart (fig. 1) which shows you almost all the possible colors and their on screen and print comparisons.

Fig. 1

pantone chart, pantone, color matching, brand, logo, digital media, graphic design

Contact us today to schedule an appointment with one of our designers to discuss your brand and pantone color matching options for all of your marketing needs  From logos and business cards to trade show displays and banner stands, EXHIB-IT! does it all.

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