Your boss has informed you that you are now responsible for the research, purchase, and return on investment of your company’s venture into the trade show industry. After all, trade shows are a leader in gaining new leads, with over 40 million people in the United States attending a show each year.
You head to your exhibit house armed with the trade show exhibit size needed for your purchased booth space with your design concept in hand. You even have a budget in mind to make all this happen. You meet with the designer and present your concept that you are hoping that they can translate into a show stopping design. The designer looks at you and asks – do you have any photos for this project? Whoops – you forgot that part!
You then head back to the office and jump onto the internet and head to the stock photo website address you were provided. You find the perfect image, but when it comes to purchasing an image, you have no idea what to buy. Here is a great checklist to use when making a decision to purchase a stock photograph.
- Buy an image that can print at 100 dpi at full size, or higher. For smaller printed items (such as business cards) 300 dpi is the recommended size.
- Shop around. There are so many stock photo sites out there that you can find the same type of image with varying costs from $1 to $1000.
- Buy royalty free stock images. These are usually much cheaper and can offer numerous uses instead of a one-time use agreement.
- Make sure if there are licensing options that you are purchasing the image with the proper permissions for use.
- Sometimes it is easier to let your exhibit house buy it for you. It can be easier and you don’t have to set up an account and buy credits at the stock photo site and someone else can do the research, buy the stock photo and actually put it to use in your design for you.
- One of our favorite stock photograph suppliers is iStockPhoto.com. They make it really simple to shop since ALL of their photos cost the same amount regardless of size. All of their photos also include a Standard License, which is pretty much all you need.
For more information or to schedule a free consultation, please contact an EXHIB-IT! Trade Show Marketing Expert today!