Top 5 Reasons You Should Still Believe in Email

3.5 billion people are reported to be using email in 2015, whereas only 2.1 billion use social media. As big as Social Media is, Email still holds the number one spot, leading with over 1.4 billion users. Here are the “Top 5 Reasons You Should Still Believe in Email” for delivering content, marketing, and connecting with customers and clients.

TIME

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This post is in partnership with Inc., which offers useful advice, resources and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.

When the Internet was new to consumers, everyone loved email. One of the best parts of logging onto AOL was the knowledge that after minutes of agonizing squeals, you’d be treated to that wonderful phrase, “You’ve Got Mail!”

But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile tactic for small-business owners and marketers to pursue?

The simple answer is yes. But you came here to learn, so here are the Top 5 research-backed reasons email marketing is vital for businesses of all sizes:

1. Email is an easy way to reach mobile customers.

One…

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