Much like any trade show design decision, choosing the right table top displays can be an overwhelming task. You have only a few seconds to attract attendees to your booth. Before you hit the trade show floor or design a new display, take time to plan who you want to reach, where you can find them, and how to design a booth they will love. You want to impress your customers and prospects as much as you want to impress your competitors with your industry-leading trade show displays.
What can you do TODAY to create table top displays to WOW the competition?
In our blog post 10 Trade Show Preparation Tips, we discuss ways to attract visitors to your trade show booth including dressing to impress, assembling the right team, marketing the event, and connecting with clients and prospects. While these are all important aspects of trade show success, you must also design a display that attracts your clients and, most importantly, prospects.
Set Trade Show Goals
Have you ever heard the phrase throwing spaghetti at a wall to see what sticks? That’s exactly what happens when exhibit at a trade show and don’t set measurable goals for success. For each trade show, set goals that are aligned with your overall marketing plan and the goals of your business.
At EXHIB-it! our team is here to help you develop a clear vision and create table top displays to WOW the competition. We want YOU to be the best you can be at your next trade show using these tips:
Keep it Simple
Have you ever walked by a trade show booth and wondered what the name of the company or product was? More than likely their trade show display was a sea of color and design without a clear message for the company. If you want to WOW the competition, design table top displays that are simple by including:
- Clear brand recognition beginning with a logo that is big enough to be seen but not so big that it takes over the entire display.
- Company name at the top of displays and print marketing. Not only do you want the logo to be prominent, the name of your business should also be prominent.
- Basic colors that represent your company. Just because lime green is popular doesn’t mean you include it in your display, unless of course it is one of your company’s colors.
- Website Address so people can easily find your company. (And on the website, be sure to include social media links so attendees can easily connect and become part of your online community.)
There’s no need to tell everything about the company at one event. Give visitors enough information about your company to make them interested. Limit the clutter of your trade show booth so they can focus on the brand and messaging. Consider focusing on a limited number of products or services relevant to the audience you are trying to reach.
Identify your Target Market
You have to know who you want to attract to your booth so you design a booth that attracts those people. You can create a kid-friendly booth but if you’re really looking for leads that are business professionals, this approach is probably a trade show fail. Think about who you want to be your customers so you can design a booth they will love.
The Biggest Trade Show Mistake
Not making the most of your trade show return on investment (ROI) is the biggest mistake that we see. Often companies are exhibiting at a number of trade shows without a clear plan. They are spending money on events that their target clients aren’t attending, wondering why they aren’t generating the leads they want for their business.
Rather than attending many trade shows, focus your efforts by identifying trade shows where you can meet your target clients. Research industry specific trade shows where you are most likely to find your prospects.
Know Your Options
As you’ve identified your target market and specific trade shows where you will exhibit your business, think about the type of table top display you want to represent your brand. These displays make a big impression in a small amount of booth space.
- Quick and affordable option
- Lightweight and easy to ship
- Choose a fabric or graphic mural or both
- Add a splash of color to your display
- Most table top displays fit into their own travel cases
The team at EXHIB-IT! is here to help you design a display to WOW the competition, get your brand recognition, and attract your target clients. Contact us today for more information about these and all the trade show products we offer.