What’s your reason for being a vendor at a trade show? Some companies want to have a presence that literally takes space away from the competition, especially new competitors. Others see it as an investment or opportunity to build brand recognition and generate leads. Whatever the reason, it is important to select the right trade show display to meet the needs of your business.
- Develop a strategy so you can create a trade show display that attracts the visitors you want to meet.
- Know the budget so you can design a booth that meets marketing and cost considerations.
- Quality over quantity when it comes to who you want to visit. You don’t want to get noticed by everyone, only your ideal attendee.
- Understand the options of what is available based on your needs.
1. Develop a Strategy
It has been said that failure to plan is a plan to fail. We don’t want that to happen to you at your next trade show or business expo. That’s why it is important to understand your event goals.
- Who do you want to attract to your booth?
- What do you want them to learn?
The answers to these questions will help you design a trade show display that attracts visitors that you want so you can tell them how your business can help them.
2. Know the Budget
A business marketing plan should include a trade show budget for the cost of event space and the trade show display. Don’t worry that you will need an entirely new display annually. That isn’t the case for most businesses. At EXHIB-IT!, we offer trade show display options that are easily convertible for a variety of trade show needs.
Consider the following when determining your trade show budget:
- How many trade shows are you planning to attend annually?
- Are they local, regional, national, or international trade shows?
- How big is your brand?
The frequency of event attendance plays a role in determining the budget as well as the design of the trade show display. If you’re exhibiting a few times a year at local or regional events you might opt for a smaller or simpler display than for national or international events, for example. If your brand is well-known, consider a larger, more prominent display so your customers can easily find you at events.
3. Quality over Quantity
Would you rather have 100 visitors engaged in your product or 1,000 who grabbed swag and kept walking? Most of us want booth visitors who are interested in our business and how we can help them.
- Who is your ideal booth visitor?
- What would they find most engaging about your booth?
When you’re thinking about design, think about the ideal booth visitor. Create a booth that attracts them to your trade show display rather than to the competition. If your audience is older, for example, you might consider print marketing materials over a digital option.
4. Understand the Options
Developing a strategy, knowing the budget, identifying the ideal booth visitor are key to creating a trade show booth display that represents your business and brand. A couple of other considerations:
- Do you need a trade show display for indoor or outdoor use?
- How much visibility do you need?
Banner Stands can be used for indoor or outdoor advertising. Whether you’re exhibiting at a trade show or event, or need to make your storefront more noticeable, this is a simple, lightweight, and portable solution.
Table Top trade show displays are an affordable option, especially when you are making a big statement in a small area. Showcase your brand and attract attention to your table with this solution. Great for new exhibitors or smaller events and shows.
Pop Up Displays can be used on the floor of your exhibit space to make a statement. Large, portable, lightweight, and easy to assemble, our customers love that they can be show-ready in as little as 20 minutes! These are a great way to showcase a variety of products in one place without overtaking your booth space.
Nomadic Custom Modular Trade Show Displays are perfect for trade show veterans and established businesses. Make a statement that will attract visitors to your booth by creating the perfect display by simply adjusting pieces to fit the booth space.
Double Deck Truss Displays bring your display to the next level – literally. Create a second floor where you can meet with clients and prospects right from the trade show floor!
If you’re interested in learning how to make the most of your trade show investing, register for our FREE WEBINAR series.