Controlling trade show display costs is an important factor when considering being a vendor at trade shows. Understanding your target audience and budget are key to creating a display to showcase your brand and attract the customers you desire.
Here are 5 tips for controlling trade show display costs:
- Define Your Target Audience: Before you can begin to plan trade show displays, you need to define your target market. You want to be attending trade shows where your target market is and create a display that will attract this audience. If your target is Business to Business (B2B) techies and your display is filled with print marketing for Business to Consumer (B2C), you’re not going to get the results you desire.
- Plan Ahead: As with any business decision, planning ahead is going to save you money. Working with a design team such as the experts at EXHIB-IT!, you can design and build a trade show display that helps attract the clients you desire at a cost you can afford. If you’re working on a tight deadline without a plan, it’s going to cost you more.
- Consider the Options: Lightweight portable trade show displays are a great option if you’re new to trade shows, attend less than five shows per year, attend smaller events, or are seeking cost effective ways to brand your business. They are easy to set-up, pack, move and ship.
- Upgrade the Current Display: Rather than building a new trade show display, consider making changes to the current one. Adding lighting or a mobile display, for example, can highlight your business and attract new visitors to your booth.
- Used or New Display Options: In our blog post Should You Rent or Buy a Used Trade Show Display, we look at ways to save money while giving your display a new look and feel. The cost of purchasing a used display is 50-80% less than a new display, making it more affordable for many businesses.
For more information about controlling trade show costs, check out our Free Tradeshow Training Videos based on my book The NOISE Behind Business – How to Make Tradeshows Work!