Nature-based trade show displays make sense if your company sells organic beverages or products made from all-natural materials, but what if your business is selling software, or office furniture, or even consulting services? Is there a compelling argument in support of biophilic design in B2B trade show booths? Human behavior studies would seem to indicate […]
February 15, 2017
If you haven’t been living under a rock for the past decade, it isn’t far-fetched to assume you have spent a fair portion of your day, or life, considering what to do for social media strategy for your business (or personal self). Social media isn’t a fad. It’s not going away. Social media is here […]
February 8, 2017
Working to find a trade show display that meets your company’s vision, functional needs, and budget can sometimes be challenging, especially when surfing the Internet for options. Exhibit design is the most powerful and the least understood element of trade show exhibiting. While the need to set clear, measurable goals for the trade show arena […]
February 1, 2017
Your brand, images and graphics will entice trade show attendees to stop at your exhibit and engage with you for creating the potential for new customers. You’ll want to ensure your display looks sharp, bright and professional. This is accomplished by providing our design team with print-ready artwork. Print-ready artwork is prepared specifically for machines […]
January 25, 2017
Ever since Forbes reported back in 2012 that only 27% of Internet-generated leads ever get contacted, the science of lead follow-up has undergone a serious and much-needed overhaul. Today, trade show marketing professionals have an amazing combination of prospect follow-up tools to leverage. Has your trade show follow-up strategy kept up with the pace? The […]
January 18, 2017
Exhibiting at trade shows is intended to increase the number of warm leads for your product or service or even close sales on the show floor. Audiences typically attend shows they are already interested in. The opportunity is ripe for gathering contact information in order to follow up with prospects as you guide them through […]
January 11, 2017
If you think you don’t have the time or resources to start a blog for your business, you may be surprised to learn that blogging doesn’t have to require a lot of extra effort. Solutions-oriented educational blogs are in high demand, and prospective customers are desperate for your expert advice. What kinds of questions do […]
January 4, 2017
From green living expos to sustainable fashion conferences, environmental trade shows are gaining quite a loyal following … and raising the bar for event marketers everywhere. But can your trade show display pass the green technology test? Sustainability-Themed Events Draw Large Crowds As trade show attendee stats will attest, sustainability and green technology events have […]
December 21, 2016
This is the second part of a two-part article. You can read the first part here. 8 Problem Design Elements and How to Fix Them Problem #5: Glossy Buttons and Badges Shiny, wet-looking buttons and badges had a nice run, particularly on ecommerce websites, but we’re just simply over it now. Reflecting the “simple is […]
December 14, 2016
This list serves as a handy reference of graphic design elements that are past their prime. To keep your brand looking smart and competitive, avoid or replace these items as soon as possible.
December 7, 2016
In March 2017, my sales team and I will depart for Düsseldorf, Germany, to attend EuroShop, the world’s #1 retail trade fair, and we can’t wait! EuroShop is a worldwide expo event not to be missed. In response to developments in our industry, this show has transformed itself for 2017 by fully embracing innovation and […]
November 30, 2016
Around the holidays, it’s commonplace for businesses to offer a way for employees to give back to the surrounding community. Activities like collecting toys for underprivileged children, raising money for a local mission or homeless shelter, or volunteering to serve Thanksgiving meals at a soup kitchen offer varying levels of engagement for your staff.
November 16, 2016
Marketing collateral is a term used for printed materials used to present information about your business and its capabilities, products or services. It includes flyers, brochures, banners, and other communication pieces that are produced directly by the company.
November 9, 2016
Social media is a great way to engage, entertain, reward, and acknowledge your existing customers, but if you’re not using hashtags as part of your social media marketing efforts, you’re missing out on an untapped pool of potentially thousands of new customers.
November 2, 2016
Quick Reader Poll: How do you rank the importance of trade show furniture as compared to your graphics and signage — less important, equally important, or more important? If you said less important, Bill Whidden would politely disagree with you.
October 26, 2016
If you’re looking to upgrade your old, outdated trade show display, an eco-green island is quite possibly one of the trade show world’s most “betterfied” pairings.