December 7, 2016

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EXHIB-IT! Heading to Düsseldorf for EuroShop

EuroShop 2017 Photo courtesy of EuroShop

In March 2017, my sales team and I will depart for Düsseldorf, Germany, to attend EuroShop, the world’s #1 retail trade fair, and we can’t wait! EuroShop is a worldwide expo event not to be missed. In response to developments in our industry, this show has transformed itself for 2017 by fully embracing innovation and […]

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November 30, 2016

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The Secret to Talent Retention: Develop a Corporate Culture of Giving

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  Around the holidays, it’s commonplace for businesses to offer a way for employees to give back to the surrounding community. Activities like collecting toys for underprivileged children, raising money for a local mission or homeless shelter, or volunteering to serve Thanksgiving meals at a soup kitchen offer varying levels of engagement for your staff.

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November 16, 2016

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How Marketing Collateral Helps Your Business Grow

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  Marketing collateral is a term used for printed materials used to present information about your business and its capabilities, products or services. It includes flyers, brochures, banners, and other communication pieces that are produced directly by the company.

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November 9, 2016

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Social Media Primer: How to Use Hashtags to Grow Your Business

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  Social media is a great way to engage, entertain, reward, and acknowledge your existing customers, but if you’re not using hashtags as part of your social media marketing efforts, you’re missing out on an untapped pool of potentially thousands of new customers.

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November 2, 2016

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Why Trade Show Furniture Should Be More than Just an Afterthought

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  Quick Reader Poll:  How do you rank the importance of trade show furniture as compared to your graphics and signage — less important, equally important, or more important? If you said less important, Bill Whidden would politely disagree with you.

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October 26, 2016

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“Betterfy” Your Trade Show Display with an Eco-Friendly Island Exhibit

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  If you’re looking to upgrade your old, outdated trade show display, an eco-green island is quite possibly one of the trade show world’s most “betterfied” pairings.

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October 19, 2016

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7 Frequently Asked Questions about Trade Show Ready Kits

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  In a hurry to get to your next trade show? A fabric display trade show ready kit may be just what you need. Bursting with full-color graphics and a 3D-like presentation, XSNAP fabric displays are lightweight, portable, versatile, and inexpensive. Best of all, they’re FAST. (Setup and tear-down takes less than a minute.)

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October 12, 2016

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Why Modular Trade Show Displays Are the Ideal Solution for High-Tech, Multimedia Exhibits

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  If you’d like to integrate more technology into your trade show booth, but you don’t quite have the budget for a custom exhibit, a modular display may be the perfect solution. Over the last 18 months, exhibit design trends point to custom modular displays packed with lots of multimedia bells and whistles. These flexible, […]

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October 6, 2016

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Top Brand Management Tools You Need to Know About

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When a start-up finally hits its stride, exponential growth can be a major thrill ride, but too often, the company’s branding message gets watered down and lost in the translation.

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September 29, 2016

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Custom-Design Your Trade Show Counter for Ultimate Style and Functionality

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  After spending many hours designing your media wall, trade show literature, and multiple banner stands, you may be tempted to just slap a logo on your trade show counter and call it a day. Like most things in life, however, the value is in the details.

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September 22, 2016

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Custom, Modular, or Pop Up: A Side-by-Side Comparison of Trade Show Display Options

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  One of the things that I love most about this business is that it’s in a constant state of evolution. Every day, it seems, new trade show display options are being introduced to the market to address the needs of every exhibitor. But with literally hundreds of products to choose from — both online […]

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September 1, 2016

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Supercharge Your Retail or Trade Show Space with Backlit Light Box Signs

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Like moths drawn to a flame, we humans find certain types of light irresistible.  A brilliant, twinkling fireworks display … a warm, glowing fireplace … a full moon reflecting off the surface of a calm lake. But what exactly is it about light that attracts us? And how can you harness the power of that […]

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August 25, 2016

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Double Deck Display Design: A Beginner’s Guide

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Standing twice as tall and shining twice as bright as standard exhibits, double decker trade show displays are the envy of every single-booth exhibitor at a trade show. They are visible from all areas of the trade show floor, and if designed well, they work like a magnet, drawing in prospective clients as well as […]

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August 18, 2016

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How to Avoid Swag Bag Burnout

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I was shuffling through my top desk drawer the other day, searching for Post-it® Notes, when it struck me just how much swag ends up in the black holes of our collective offices and cubicles. In just one desk drawer alone, I have managed to collect two branded stress balls, a variety of branded pens, […]

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August 11, 2016

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FROM THE EXPERTS: 10 Proven Tactics for Increasing B2B Brand Awareness

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Looking for ways to fast-track your brand’s awareness and build customer loyalty? For today’s blog, we’re bringing you the top tips and tactics for increasing brand recognition from industry experts and gurus in the world of B2B marketing and branding.

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August 4, 2016

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Trade Show Marketing Dilemma: Should You Exhibit, or Just Attend?

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The big trade show is coming up. I mean the BIG one. The one where everybody who’s anybody is in attendance. Did I say big? I meant HUGE.

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