If you think you don’t have the time or resources to start a blog for your business, you may be surprised to learn that blogging doesn’t have to require a lot of extra effort. Solutions-oriented educational blogs are in high demand, and prospective customers are desperate for your expert advice. What kinds of questions do […]
January 4, 2017
From green living expos to sustainable fashion conferences, environmental trade shows are gaining quite a loyal following … and raising the bar for event marketers everywhere. But can your trade show display pass the green technology test? Sustainability-Themed Events Draw Large Crowds As trade show attendee stats will attest, sustainability and green technology events have […]
December 21, 2016
This is the second part of a two-part article. You can read the first part here. 8 Problem Design Elements and How to Fix Them Problem #5: Glossy Buttons and Badges Shiny, wet-looking buttons and badges had a nice run, particularly on ecommerce websites, but we’re just simply over it now. Reflecting the “simple is […]
December 14, 2016
This list serves as a handy reference of graphic design elements that are past their prime. To keep your brand looking smart and competitive, avoid or replace these items as soon as possible.
December 7, 2016
In March 2017, my sales team and I will depart for Düsseldorf, Germany, to attend EuroShop, the world’s #1 retail trade fair, and we can’t wait! EuroShop is a worldwide expo event not to be missed. In response to developments in our industry, this show has transformed itself for 2017 by fully embracing innovation and […]
November 30, 2016
Around the holidays, it’s commonplace for businesses to offer a way for employees to give back to the surrounding community. Activities like collecting toys for underprivileged children, raising money for a local mission or homeless shelter, or volunteering to serve Thanksgiving meals at a soup kitchen offer varying levels of engagement for your staff.
November 16, 2016
Marketing collateral is a term used for printed materials used to present information about your business and its capabilities, products or services. It includes flyers, brochures, banners, and other communication pieces that are produced directly by the company.
November 9, 2016
Social media is a great way to engage, entertain, reward, and acknowledge your existing customers, but if you’re not using hashtags as part of your social media marketing efforts, you’re missing out on an untapped pool of potentially thousands of new customers.
November 2, 2016
Quick Reader Poll: How do you rank the importance of trade show furniture as compared to your graphics and signage — less important, equally important, or more important? If you said less important, Bill Whidden would politely disagree with you.
October 26, 2016
If you’re looking to upgrade your old, outdated trade show display, an eco-green island is quite possibly one of the trade show world’s most “betterfied” pairings.
October 19, 2016
In a hurry to get to your next trade show? A fabric display trade show ready kit may be just what you need. Bursting with full-color graphics and a 3D-like presentation, XSNAP fabric displays are lightweight, portable, versatile, and inexpensive. Best of all, they’re FAST. (Setup and tear-down takes less than a minute.)
October 12, 2016
If you’d like to integrate more technology into your trade show booth, but you don’t quite have the budget for a custom exhibit, a modular display may be the perfect solution. Over the last 18 months, exhibit design trends point to custom modular displays packed with lots of multimedia bells and whistles. These flexible, […]
September 29, 2016
After spending many hours designing your media wall, trade show literature, and multiple banner stands, you may be tempted to just slap a logo on your trade show counter and call it a day. Like most things in life, however, the value is in the details.
September 22, 2016
One of the things that I love most about this business is that it’s in a constant state of evolution. Every day, it seems, new trade show display options are being introduced to the market to address the needs of every exhibitor. But with literally hundreds of products to choose from — both online […]
September 1, 2016
Like moths drawn to a flame, we humans find certain types of light irresistible. A brilliant, twinkling fireworks display … a warm, glowing fireplace … a full moon reflecting off the surface of a calm lake. But what exactly is it about light that attracts us? And how can you harness the power of that […]