May 24, 2017

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Staff Picks: Leadership Books We Love

Our CEO, DJ Heckes, is a voracious reader. Here are some of her top picks for leadership book reading. We could include her two books in this list too; “The Noise Behind Business” and “Full Brain Marketing”. 5 Gears (How to be Present and Productive When There is Never Enough Time)  Jeremie Kubicek and Steve […]

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May 17, 2017

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Social Media Marketing Trends to Watch in 2017

As social media continues to trend upward as a preferred medium to reach customers, we too need to stay abreast of the current trends and utilize the marketing channel to its full potential.

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May 10, 2017

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Trade Show Management: How Hiring a Show Manager Can Save You Headache, Hassle and Time

You’ve chosen the show to exhibit at based on the potential ROI. You’ve ordered your custom graphics and trade show display. You’ve created a timeline for travel, navigating the trade show area only to realize you need to add more time just to set-up your booth. Hiring a trade show manager can help alleviate the […]

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May 3, 2017

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10th Annual B2B Expo a Huge Success!

The 10th Annual B2B Expo, New Mexico’s largest Strategic Networking event & Business-to-Business Expo last week was a huge success with a packed house of 853 in attendance plus EXHIB-IT!’s new Technology App for Attendees made it easy to track attendance and attendee preferences. The event broke previous attendance records with 787 attendees and 125 […]

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April 26, 2017

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Dazzle Trade Show Prospects with Next-Gen LED Technology

When it comes to trade show innovation, few industries can rival the mind-blowing advances made by the LED market over the last five years. Truth is, LED technology is no longer merely a solution for lighting or signage. It has quickly morphed into something much bigger and more powerful: An essential content delivery platform for […]

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April 19, 2017

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Tradeshows of the Future: Our Predictions

Will physical, in-person tradeshows go by the wayside in the near future? Hardly. Although the popularity of virtual tradeshows continues to grow, the brick-and-mortar tradeshows of the future will provide unique sales and marketing opportunities for exhibitors — opportunities based on strong business intelligence, big data, advanced technology, and personalization. Here are our predictions for […]

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April 12, 2017

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How to Lead and Inspire a Gen Z Team

Generation Z are those individuals born between the mid-1990s to early 2000s and are rapidly becoming the new workforce. There are some distinct differences in habits, workplace desires, and leadership qualities they seek from their Millennial and Baby Boomer counterparts. Utilize these characteristics to prepare your company to embrace the next wave of workers. Characteristics […]

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April 5, 2017

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Unconventional Spaces: Ingenious Ways to Exhibit without a Booth

If you’re like most exhibitors, you’ve spent lots of time (and a fair amount of money) designing a powerful, eye-catching trade show display that utilizes every square inch of a 10×10 or 10×20 booth space. But what about those times when you need a branded presence, but without the traditional booth or back wall exhibit? […]

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March 29, 2017

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5 Apps Every Business Should Be Using

There are a wide range of businesses; from entrepreneurs to Fortune 500 companies, and everyone needs to have the best technology working for them. This is where it helps to have a discerning taste for the top business apps. While some can do great things for your bottom line, others can waste your time and […]

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March 22, 2017

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Gain Metrics and Insight through Your Trade Show Flooring

Great trade show and event flooring can do a lot. It can complement a design, set a stage, promote a brand, and even help draw people into your space. And now, thanks to new cutting-edge technology and innovation, your flooring can do even more! The new Brumark Sensor Floor powered by Sencorables uses unique, patented […]

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March 15, 2017

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Trade Show ROI: Crunching the Numbers

In most industries, calculating your return on investment (ROI) for a particular marketing campaign is fairly straightforward. But with trade shows, things can get complicated. Do you measure ROI based purely on revenue generated during and after the show? This would account for the amount of money saved by being able to speak with hundreds […]

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March 8, 2017

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A Dozen Essential Tools and Apps for Social Media Marketers

The job of a social media marketer is multifaceted and constantly changing in order to adapt to new platforms, more useful and functional tools and the whims of the customer. Thankfully, there are a pile of apps and tools for social media marketers to use in order to streamline this important communication job. There are […]

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March 1, 2017

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Top Trends in Business for 2017

As we rapidly approach the close of the first quarter of 2017, we are taking a moment to reflect on some leadership trends for this year. Predictions were made at the turn of the year within each industry and continue to be relevant and valid. Marketers predicted video to be an integral part of the […]

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February 22, 2017

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Biophilic Design in Trade Show Displays

Nature-based trade show displays make sense if your company sells organic beverages or products made from all-natural materials, but what if your business is selling software, or office furniture, or even consulting services? Is there a compelling argument in support of biophilic design in B2B trade show booths? Human behavior studies would seem to indicate […]

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February 15, 2017

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Social Media Mistakes You Should Avoid

If you haven’t been living under a rock for the past decade, it isn’t far-fetched to assume you have spent a fair portion of your day, or life, considering what to do for social media strategy for your business (or personal self). Social media isn’t a fad. It’s not going away. Social media is here […]

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February 8, 2017

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3 Ways to Design a Display that will Attract Your Audience for a Lasting Impression

Working to find a trade show display that meets your company’s vision, functional needs, and budget can sometimes be challenging, especially when surfing the Internet for options. Exhibit design is the most powerful and the least understood element of trade show exhibiting. While the need to set clear, measurable goals for the trade show arena […]

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