#EpicFail: 8 Digital Marketing Mistakes That Alienate Potential Customers

As soon as a potential customer becomes aware of your business, the real test of your marketing prowess begins: you have mere seconds to pique interest, gain trust, and close the sale before your prospect is scrolling through the next page of Google search results. Earn more conversions by avoiding these #EpicFail and #FacePalm digital marketing mistakes.… Read More #EpicFail: 8 Digital Marketing Mistakes That Alienate Potential Customers

LEGO Fan? Modular SEG Pop Ups Make Display Setup Fun Again

Custom modular displays are famous for their versatility, but the NEXT! line of SEG trade show exhibits takes the term modular to a whole new level. NEXT! modular SEG displays are like giant LEGO sets for exhibitors. Stack ‘em, slide ‘em together, create 90-degree angles on the fly. Basically, if the Big Kid in you can dream it, you can build it. How fun is that?… Read More LEGO Fan? Modular SEG Pop Ups Make Display Setup Fun Again

How to Craft the Ultimate Post-Show Report

Preparing trade show reports shouldn’t require a three-hour scavenger hunt, frantically looking up costs and numbers. The key to pain-free post-show reporting is pre-show planning. By devising a report template up-front and deciding ahead of time which data points you’ll use to measure success, your post-show reports will practically write themselves. … Read More How to Craft the Ultimate Post-Show Report

Are You Exhibiting at the Right Trade Shows? Here’s How to Find Out.

No matter how well-branded your display, if your target audience doesn’t show up at a particular trade show, you’ve wasted valuable time, money and energy by exhibiting. The whole point of trade show marketing is to connect exhibitors with their ideal customers. Use this six-point plan to select trade shows that attract the right attendees for your business.… Read More Are You Exhibiting at the Right Trade Shows? Here’s How to Find Out.

Lighted Trade Show Counters that Make Your Brand POP

What’s new in tradeshow exhibits? Reception counters with a hint of Vegas, baby! LED lighted counters are trending with exhibitors. And with so many different styles and features available, it’s easy to see why. Learn how adding a lighted trade show counter to your display can make your graphics pop, enhance your booth ambiance, and attract more sales prospects.… Read More Lighted Trade Show Counters that Make Your Brand POP

Exhibitor Packing List: Travel Essentials for Booth Staffers on the Road

Exhibiting at an out-of-town event can seriously boost your brand visibility, not to mention the insights gained from scoping out your competition on the show floor. But whether it’s a small one-day trade show or a week-long business conference, it’s easy to either over- or underestimate how much stuff to bring. This handy exhibitor packing list should help.… Read More Exhibitor Packing List: Travel Essentials for Booth Staffers on the Road

10 Money-Saving Tips for Trade Show Exhibitors

For most businesses, exhibiting at trade shows is an essential tool for boosting brand exposure and capturing sales leads. Where else can you meet face-to-face with dozens of prospective clients in a single day? But despite their effectiveness, trade shows can be expensive. Follow these tips to reduce costs and trim the fat off your trade show marketing budget.… Read More 10 Money-Saving Tips for Trade Show Exhibitors

Got a Minute? Navigator Modular Pillowcase Displays Are Ready When You Are

Boasting easy tool-free setup and vivid dye-sub printed graphics, pillowcase displays are some of the most striking, versatile, durable, budget-friendly and lightweight trade show exhibits around. But the Navigator product line in particular has taken pillowcase displays to a whole new level. See why Navigator fabric display kits have become an exhibitor favorite.… Read More Got a Minute? Navigator Modular Pillowcase Displays Are Ready When You Are

How and When to Work with Trade Show Union Labor

If your motto is “don’t sweat the small stuff,” then you likely don’t work as a trade show union laborer. From cables and lighting to exhibit placement, setup and tear-down, the talented folks working behind the scenes are laser-focused on the details. But union labor is expensive, and at some point every exhibitor wonders, “Can’t I do some of this work myself?”… Read More How and When to Work with Trade Show Union Labor

Innovative Event Sponsorship Ideas Big-ticket Sponsors Can’t Resist

Having trouble getting sponsors to commit to your event? Your cookie-cutter, one-size-fits-all sponsorship package may be to blame. In addition to basic sponsorship perks like logo-emblazoned swag, guaranteed trade show booths, and speaking opportunities, high-end event sponsors are increasingly drawn toward packages that include customized offerings and rewards.… Read More Innovative Event Sponsorship Ideas Big-ticket Sponsors Can’t Resist

Storytelling Tactics for Better Conversions and Brand Growth

From ancient oral histories to blogs, vlogs and social media, storytelling has long served as a means of entertainment, education, cultural preservation, and a way of conveying moral values. It has defined us and united us. Using the power of storytelling, brand managers forge an emotional connection between sales prospects and a company’s products or services. Brand… Read More Storytelling Tactics for Better Conversions and Brand Growth