In March 2017, my sales team and I will depart for Düsseldorf, Germany, to attend EuroShop, the world’s #1 retail trade fair, and we can’t wait! EuroShop is a worldwide expo event not to be missed. In response to developments in our industry, this show has transformed itself for 2017 by fully embracing innovation and […]
November 30, 2016
Around the holidays, it’s commonplace for businesses to offer a way for employees to give back to the surrounding community. Activities like collecting toys for underprivileged children, raising money for a local mission or homeless shelter, or volunteering to serve Thanksgiving meals at a soup kitchen offer varying levels of engagement for your staff.
November 16, 2016
Marketing collateral is a term used for printed materials used to present information about your business and its capabilities, products or services. It includes flyers, brochures, banners, and other communication pieces that are produced directly by the company.
November 9, 2016
Social media is a great way to engage, entertain, reward, and acknowledge your existing customers, but if you’re not using hashtags as part of your social media marketing efforts, you’re missing out on an untapped pool of potentially thousands of new customers.
November 2, 2016
Quick Reader Poll: How do you rank the importance of trade show furniture as compared to your graphics and signage — less important, equally important, or more important? If you said less important, Bill Whidden would politely disagree with you.
October 26, 2016
If you’re looking to upgrade your old, outdated trade show display, an eco-green island is quite possibly one of the trade show world’s most “betterfied” pairings.
October 19, 2016
In a hurry to get to your next trade show? A fabric display trade show ready kit may be just what you need. Bursting with full-color graphics and a 3D-like presentation, XSNAP fabric displays are lightweight, portable, versatile, and inexpensive. Best of all, they’re FAST. (Setup and tear-down takes less than a minute.)
October 12, 2016
If you’d like to integrate more technology into your trade show booth, but you don’t quite have the budget for a custom exhibit, a modular display may be the perfect solution. Over the last 18 months, exhibit design trends point to custom modular displays packed with lots of multimedia bells and whistles. These flexible, […]
September 29, 2016
After spending many hours designing your media wall, trade show literature, and multiple banner stands, you may be tempted to just slap a logo on your trade show counter and call it a day. Like most things in life, however, the value is in the details.
September 22, 2016
One of the things that I love most about this business is that it’s in a constant state of evolution. Every day, it seems, new trade show display options are being introduced to the market to address the needs of every exhibitor. But with literally hundreds of products to choose from — both online […]
September 1, 2016
Like moths drawn to a flame, we humans find certain types of light irresistible. A brilliant, twinkling fireworks display … a warm, glowing fireplace … a full moon reflecting off the surface of a calm lake. But what exactly is it about light that attracts us? And how can you harness the power of that […]
August 25, 2016
Standing twice as tall and shining twice as bright as standard exhibits, double decker trade show displays are the envy of every single-booth exhibitor at a trade show. They are visible from all areas of the trade show floor, and if designed well, they work like a magnet, drawing in prospective clients as well as […]
August 18, 2016
I was shuffling through my top desk drawer the other day, searching for Post-it® Notes, when it struck me just how much swag ends up in the black holes of our collective offices and cubicles. In just one desk drawer alone, I have managed to collect two branded stress balls, a variety of branded pens, […]
August 11, 2016
Looking for ways to fast-track your brand’s awareness and build customer loyalty? For today’s blog, we’re bringing you the top tips and tactics for increasing brand recognition from industry experts and gurus in the world of B2B marketing and branding.
August 4, 2016
The big trade show is coming up. I mean the BIG one. The one where everybody who’s anybody is in attendance. Did I say big? I meant HUGE.