Fresh Ideas: Trade Show Swag and Corporate Giveaways for 2019

Just how many branded pens, PopSockets and USB charging cables does a trade show attendee really need … or want? To set your brand apart from the competition and make a lasting positive impression on prospects, you need to stock your booth with swag that’s unique and memorable. We scoured LinkedIn for some fresh ideas, and here’s what we found.… Read More Fresh Ideas: Trade Show Swag and Corporate Giveaways for 2019

Island Booth Design Ideas You’ll Want to Steal

Island exhibits offer some of the most captivating spaces at any trade show. No backwall essentially means NO LIMITS on booth design creativity! If you’re thinking of upgrading to an island exhibit — or you’d like to add more pizazz to your existing one — check out these awesome island display designs from around the web. … Read More Island Booth Design Ideas You’ll Want to Steal

The Ultimate Trade Show Disaster Preparedness Guide

A wise man once said that while you can’t control what happens to you, you can control how you react in any given moment. Trade show managers understand the importance of keeping a cool head in the midst of a challenge. More important still, however, is to plan ahead and be fully prepared for worst-case scenarios. With this handy guide, you can do just that.… Read More The Ultimate Trade Show Disaster Preparedness Guide

Beware the Hidden Costs of Tradeshow Exhibiting

Remember that time when you saved a BUNDLE on a new printer, only to discover that the cost of replacing just one ink cartridge was 3x what you paid for the printer itself? Ugh. Like that printer, the cost of tradeshow exhibiting is often not what it seems on the surface. Here’s how to navigate the hidden costs so you can avoid sticker shock and stay on budget.… Read More Beware the Hidden Costs of Tradeshow Exhibiting

Awesome 9-Point Logo Design Checklist for Startup Brands

For startup business owners and graphic designers alike, there’s nothing more satisfying than building a new brand from scratch. It’s an exhilarating process where you never quite know what’s around the next corner. Startups need to be prepared for anything — and that includes creating a library of logos early on that will be flexible enough to suit any situation.… Read More Awesome 9-Point Logo Design Checklist for Startup Brands

6 Emerging Leadership Trends for 2019 and Beyond

Juggling multigenerational teams and global offices while also tending to individual employees’ needs for training, coaching and mentoring? The role of a business leader today is complex and challenging, but ultimately rewarding. Here, we review trending leadership tools and tactics from a variety of thought leaders in the field.… Read More 6 Emerging Leadership Trends for 2019 and Beyond

13 Key Questions to Ask Before Buying a Custom Modular Display

While not as expensive as buying a new car, purchasing a modular trade show display still requires a significant investment — especially for small businesses. So before you sign on the dotted line and place your order for a brand new modular display, make sure you kick the tires and ask the salesperson a LOT of questions. Here’s a helpful list to get you started.… Read More 13 Key Questions to Ask Before Buying a Custom Modular Display

The Art and Science of Trade Show Booth Lighting

Like women’s cosmetics, good booth lighting highlights your display’s most interesting features and hides its flaws. When executed well, booth lighting subtly guides visitors’ attention in such a way that the light sources themselves become nearly imperceptible. But all that glitters is not gold, and too much of the wrong type of lighting can ruin your display.… Read More The Art and Science of Trade Show Booth Lighting

Small-scale Projection Mapping Tips for Event Organizers

A large projection mapping installation can turn an ordinary trade show or expo into an eye-popping theatrical performance — complete with media coverage — but it usually carries a hefty price tag. The good news is that, when executed properly, small-scale projection mapping can be just as engaging as large installations, minus the high cost.… Read More Small-scale Projection Mapping Tips for Event Organizers

Retractable Banner Stands: Which One Is Right for You?

People often assume that all retractable banner stands are essentially the same, so they make their decision based solely on price. But all retractable banner stands are NOT the same. And by glossing over the options, you could be missing an opportunity to showcase a more unique banner stand that’s better suited to your brand.… Read More Retractable Banner Stands: Which One Is Right for You?

The Most Effective Recruiting Technique You’re NOT Using

The traditional job interview is like a one-way mirror: It’s a great way for the employer to assess an applicant, but it doesn’t allow an applicant to get an accurate view of the employer’s company culture and workplace dynamic. That’s just one of the many drawbacks of the standard recruiting process … but is there a better way? Some say yes.… Read More The Most Effective Recruiting Technique You’re NOT Using

Off-Floor Trade Show Marketing Tactics to Woo and Wow Prospects

With the average trade show attendee clocking only about seven minutes of dwell time per booth, B2B trade shows naturally create an environment that looks a lot like a high-stakes speed-dating exercise. If you’ve got a powerful brand story to tell, time is not on your side. So why limit the conversation to a seven-minute, in-booth engagement?… Read More Off-Floor Trade Show Marketing Tactics to Woo and Wow Prospects

5 Tips for Right-Sizing a Brand New Trade Show Display

Purchasing and designing a new trade show display can be a daunting process, especially when you remember that your company will likely have to live with that display for the next several years. No pressure there! So how can you be sure that you’re choosing the right size exhibit — one that will perform well now and in the future? … Read More 5 Tips for Right-Sizing a Brand New Trade Show Display

How to Clean, Store and Refresh Fabric Trade Show Displays

Fabric trade show displays are the go-to favorite for many exhibitors, and for good reason. But despite their popularity, fabric displays are just that — fabric — which means they’re prone to rips, tears, stains, fading, and even mold. Protect your investment and keep your fabric display in good condition with these easy-care tips from the pros.… Read More How to Clean, Store and Refresh Fabric Trade Show Displays

What to Look for in a Trade Show Manager

Thinking of hiring a trade show manager? The most effective trade show managers have a very specialized set of skills. Whether you’re considering hiring your own in-house talent or outsourcing to a third-party vendor, there are certain traits you’ll want to look for during your search to ensure you’re netting the best talent available.… Read More What to Look for in a Trade Show Manager