March 22, 2017

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Gain Metrics and Insight through Your Trade Show Flooring

Great trade show and event flooring can do a lot. It can complement a design, set a stage, promote a brand, and even help draw people into your space. And now, thanks to new cutting-edge technology and innovation, your flooring can do even more! The new Brumark Sensor Floor powered by Sencorables uses unique, patented […]

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March 15, 2017

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Trade Show ROI: Crunching the Numbers

In most industries, calculating your return on investment (ROI) for a particular marketing campaign is fairly straightforward. But with trade shows, things can get complicated. Do you measure ROI based purely on revenue generated during and after the show? This would account for the amount of money saved by being able to speak with hundreds […]

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March 8, 2017

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A Dozen Essential Tools and Apps for Social Media Marketers

The job of a social media marketer is multifaceted and constantly changing in order to adapt to new platforms, more useful and functional tools and the whims of the customer. Thankfully, there are a pile of apps and tools for social media marketers to use in order to streamline this important communication job. There are […]

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March 1, 2017

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Top Trends in Business for 2017

As we rapidly approach the close of the first quarter of 2017, we are taking a moment to reflect on some leadership trends for this year. Predictions were made at the turn of the year within each industry and continue to be relevant and valid. Marketers predicted video to be an integral part of the […]

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February 22, 2017

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Biophilic Design in Trade Show Displays

Nature-based trade show displays make sense if your company sells organic beverages or products made from all-natural materials, but what if your business is selling software, or office furniture, or even consulting services? Is there a compelling argument in support of biophilic design in B2B trade show booths? Human behavior studies would seem to indicate […]

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February 15, 2017

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Social Media Mistakes You Should Avoid

If you haven’t been living under a rock for the past decade, it isn’t far-fetched to assume you have spent a fair portion of your day, or life, considering what to do for social media strategy for your business (or personal self). Social media isn’t a fad. It’s not going away. Social media is here […]

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February 8, 2017

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3 Ways to Design a Display that will Attract Your Audience for a Lasting Impression

Working to find a trade show display that meets your company’s vision, functional needs, and budget can sometimes be challenging, especially when surfing the Internet for options. Exhibit design is the most powerful and the least understood element of trade show exhibiting. While the need to set clear, measurable goals for the trade show arena […]

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February 1, 2017

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How to Create Print-Ready Artwork

Your brand, images and graphics will entice trade show attendees to stop at your exhibit and engage with you for creating the potential for new customers. You’ll want to ensure your display looks sharp, bright and professional. This is accomplished by providing our design team with print-ready artwork. Print-ready artwork is prepared specifically for machines […]

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January 25, 2017

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Best Lead Follow-up Techniques for 2017

Ever since Forbes reported back in 2012 that only 27% of Internet-generated leads ever get contacted, the science of lead follow-up has undergone a serious and much-needed overhaul. Today, trade show marketing professionals have an amazing combination of prospect follow-up tools to leverage. Has your trade show follow-up strategy kept up with the pace? The […]

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January 18, 2017

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Electronic Form Apps Help Offer Incentives, Conduct Surveys, Capture Leads at Trade Shows

Exhibiting at trade shows is intended to increase the number of warm leads for your product or service or even close sales on the show floor. Audiences typically attend shows they are already interested in. The opportunity is ripe for gathering contact information in order to follow up with prospects as you guide them through […]

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January 11, 2017

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Educate and Empower: Why Your Business Needs a Blog

If you think you don’t have the time or resources to start a blog for your business, you may be surprised to learn that blogging doesn’t have to require a lot of extra effort. Solutions-oriented educational blogs are in high demand, and prospective customers are desperate for your expert advice. What kinds of questions do […]

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January 4, 2017

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How Sustainability and Eco Green Expos Impact the Trade Show and Event Marketing Industries

From green living expos to sustainable fashion conferences, environmental trade shows are gaining quite a loyal following … and raising the bar for event marketers everywhere. But can your trade show display pass the green technology test? Sustainability-Themed Events Draw Large Crowds As trade show attendee stats will attest, sustainability and green technology events have […]

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December 21, 2016

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Avoid These Graphic Design Pitfalls to Keep Your Brand Current, Modern, Competitive (Part 2 of 2)

This is the second part of a two-part article. You can read the first part here. 8 Problem Design Elements and How to Fix Them Problem #5: Glossy Buttons and Badges Shiny, wet-looking buttons and badges had a nice run, particularly on ecommerce websites, but we’re just simply over it now. Reflecting the “simple is […]

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December 14, 2016

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Avoid These Graphic Design Pitfalls to Keep Your Brand Current, Modern, Competitive (Part 1 of 2)

This list serves as a handy reference of graphic design elements that are past their prime. To keep your brand looking smart and competitive, avoid or replace these items as soon as possible.

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December 7, 2016

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EXHIB-IT! Heading to Düsseldorf for EuroShop

EuroShop 2017 Photo courtesy of EuroShop

In March 2017, my sales team and I will depart for Düsseldorf, Germany, to attend EuroShop, the world’s #1 retail trade fair, and we can’t wait! EuroShop is a worldwide expo event not to be missed. In response to developments in our industry, this show has transformed itself for 2017 by fully embracing innovation and […]

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November 30, 2016

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The Secret to Talent Retention: Develop a Corporate Culture of Giving

  Around the holidays, it’s commonplace for businesses to offer a way for employees to give back to the surrounding community. Activities like collecting toys for underprivileged children, raising money for a local mission or homeless shelter, or volunteering to serve Thanksgiving meals at a soup kitchen offer varying levels of engagement for your staff.

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