January 11, 2017

2 Comments

Educate and Empower: Why Your Business Needs a Blog

If you think you don’t have the time or resources to start a blog for your business, you may be surprised to learn that blogging doesn’t have to require a lot of extra effort. Solutions-oriented educational blogs are in high demand, and prospective customers are desperate for your expert advice. What kinds of questions do […]

Continue reading...

January 4, 2017

0 Comments

How Sustainability and Eco Green Expos Impact the Trade Show and Event Marketing Industries

From green living expos to sustainable fashion conferences, environmental trade shows are gaining quite a loyal following … and raising the bar for event marketers everywhere. But can your trade show display pass the green technology test? Sustainability-Themed Events Draw Large Crowds As trade show attendee stats will attest, sustainability and green technology events have […]

Continue reading...

December 21, 2016

0 Comments

Avoid These Graphic Design Pitfalls to Keep Your Brand Current, Modern, Competitive (Part 2 of 2)

logo

This is the second part of a two-part article. You can read the first part here. 8 Problem Design Elements and How to Fix Them Problem #5: Glossy Buttons and Badges Shiny, wet-looking buttons and badges had a nice run, particularly on ecommerce websites, but we’re just simply over it now. Reflecting the “simple is […]

Continue reading...

December 14, 2016

1 Comment

Avoid These Graphic Design Pitfalls to Keep Your Brand Current, Modern, Competitive (Part 1 of 2)

This list serves as a handy reference of graphic design elements that are past their prime. To keep your brand looking smart and competitive, avoid or replace these items as soon as possible.

Continue reading...

December 7, 2016

0 Comments

EXHIB-IT! Heading to Düsseldorf for EuroShop

EuroShop 2017 Photo courtesy of EuroShop

In March 2017, my sales team and I will depart for Düsseldorf, Germany, to attend EuroShop, the world’s #1 retail trade fair, and we can’t wait! EuroShop is a worldwide expo event not to be missed. In response to developments in our industry, this show has transformed itself for 2017 by fully embracing innovation and […]

Continue reading...

November 30, 2016

0 Comments

The Secret to Talent Retention: Develop a Corporate Culture of Giving

jet-blue-mission

  Around the holidays, it’s commonplace for businesses to offer a way for employees to give back to the surrounding community. Activities like collecting toys for underprivileged children, raising money for a local mission or homeless shelter, or volunteering to serve Thanksgiving meals at a soup kitchen offer varying levels of engagement for your staff.

Continue reading...

November 16, 2016

0 Comments

How Marketing Collateral Helps Your Business Grow

marketing-collateral-infographic

  Marketing collateral is a term used for printed materials used to present information about your business and its capabilities, products or services. It includes flyers, brochures, banners, and other communication pieces that are produced directly by the company.

Continue reading...

November 9, 2016

0 Comments

Social Media Primer: How to Use Hashtags to Grow Your Business

hashtag2

  Social media is a great way to engage, entertain, reward, and acknowledge your existing customers, but if you’re not using hashtags as part of your social media marketing efforts, you’re missing out on an untapped pool of potentially thousands of new customers.

Continue reading...

November 2, 2016

0 Comments

Why Trade Show Furniture Should Be More than Just an Afterthought

ts-furniture-upscale-white

  Quick Reader Poll:  How do you rank the importance of trade show furniture as compared to your graphics and signage — less important, equally important, or more important? If you said less important, Bill Whidden would politely disagree with you.

Continue reading...

October 26, 2016

0 Comments

“Betterfy” Your Trade Show Display with an Eco-Friendly Island Exhibit

betterfy3

  If you’re looking to upgrade your old, outdated trade show display, an eco-green island is quite possibly one of the trade show world’s most “betterfied” pairings.

Continue reading...

October 19, 2016

0 Comments

7 Frequently Asked Questions about Trade Show Ready Kits

ts-ready-feature

  In a hurry to get to your next trade show? A fabric display trade show ready kit may be just what you need. Bursting with full-color graphics and a 3D-like presentation, XSNAP fabric displays are lightweight, portable, versatile, and inexpensive. Best of all, they’re FAST. (Setup and tear-down takes less than a minute.)

Continue reading...

October 12, 2016

0 Comments

Why Modular Trade Show Displays Are the Ideal Solution for High-Tech, Multimedia Exhibits

modular-feature1

  If you’d like to integrate more technology into your trade show booth, but you don’t quite have the budget for a custom exhibit, a modular display may be the perfect solution. Over the last 18 months, exhibit design trends point to custom modular displays packed with lots of multimedia bells and whistles. These flexible, […]

Continue reading...

October 6, 2016

0 Comments

Top Brand Management Tools You Need to Know About

brand-mgmt-feature-1

When a start-up finally hits its stride, exponential growth can be a major thrill ride, but too often, the company’s branding message gets watered down and lost in the translation.

Continue reading...

September 29, 2016

0 Comments

Custom-Design Your Trade Show Counter for Ultimate Style and Functionality

counters1

  After spending many hours designing your media wall, trade show literature, and multiple banner stands, you may be tempted to just slap a logo on your trade show counter and call it a day. Like most things in life, however, the value is in the details.

Continue reading...

September 22, 2016

0 Comments

Custom, Modular, or Pop Up: A Side-by-Side Comparison of Trade Show Display Options

custom-trade-show-display

  One of the things that I love most about this business is that it’s in a constant state of evolution. Every day, it seems, new trade show display options are being introduced to the market to address the needs of every exhibitor. But with literally hundreds of products to choose from — both online […]

Continue reading...

September 1, 2016

0 Comments

Supercharge Your Retail or Trade Show Space with Backlit Light Box Signs

backlit_feature

Like moths drawn to a flame, we humans find certain types of light irresistible.  A brilliant, twinkling fireworks display … a warm, glowing fireplace … a full moon reflecting off the surface of a calm lake. But what exactly is it about light that attracts us? And how can you harness the power of that […]

Continue reading...