6 Emerging Leadership Trends for 2019 and Beyond

Juggling multigenerational teams and global offices while also tending to individual employees’ needs for training, coaching and mentoring? The role of a business leader today is complex and challenging, but ultimately rewarding. Here, we review trending leadership tools and tactics from a variety of thought leaders in the field.… Read More 6 Emerging Leadership Trends for 2019 and Beyond

13 Key Questions to Ask Before Buying a Custom Modular Display

While not as expensive as buying a new car, purchasing a modular trade show display still requires a significant investment — especially for small businesses. So before you sign on the dotted line and place your order for a brand new modular display, make sure you kick the tires and ask the salesperson a LOT of questions. Here’s a helpful list to get you started.… Read More 13 Key Questions to Ask Before Buying a Custom Modular Display

The Art and Science of Trade Show Booth Lighting

Like women’s cosmetics, good booth lighting highlights your display’s most interesting features and hides its flaws. When executed well, booth lighting subtly guides visitors’ attention in such a way that the light sources themselves become nearly imperceptible. But all that glitters is not gold, and too much of the wrong type of lighting can ruin your display.… Read More The Art and Science of Trade Show Booth Lighting

Small-scale Projection Mapping Tips for Event Organizers

A large projection mapping installation can turn an ordinary trade show or expo into an eye-popping theatrical performance — complete with media coverage — but it usually carries a hefty price tag. The good news is that, when executed properly, small-scale projection mapping can be just as engaging as large installations, minus the high cost.… Read More Small-scale Projection Mapping Tips for Event Organizers

Retractable Banner Stands: Which One Is Right for You?

People often assume that all retractable banner stands are essentially the same, so they make their decision based solely on price. But all retractable banner stands are NOT the same. And by glossing over the options, you could be missing an opportunity to showcase a more unique banner stand that’s better suited to your brand.… Read More Retractable Banner Stands: Which One Is Right for You?

The Most Effective Recruiting Technique You’re NOT Using

The traditional job interview is like a one-way mirror: It’s a great way for the employer to assess an applicant, but it doesn’t allow an applicant to get an accurate view of the employer’s company culture and workplace dynamic. That’s just one of the many drawbacks of the standard recruiting process … but is there a better way? Some say yes.… Read More The Most Effective Recruiting Technique You’re NOT Using

Off-Floor Trade Show Marketing Tactics to Woo and Wow Prospects

With the average trade show attendee clocking only about seven minutes of dwell time per booth, B2B trade shows naturally create an environment that looks a lot like a high-stakes speed-dating exercise. If you’ve got a powerful brand story to tell, time is not on your side. So why limit the conversation to a seven-minute, in-booth engagement?… Read More Off-Floor Trade Show Marketing Tactics to Woo and Wow Prospects

5 Tips for Right-Sizing a Brand New Trade Show Display

Purchasing and designing a new trade show display can be a daunting process, especially when you remember that your company will likely have to live with that display for the next several years. No pressure there! So how can you be sure that you’re choosing the right size exhibit — one that will perform well now and in the future? … Read More 5 Tips for Right-Sizing a Brand New Trade Show Display

How to Clean, Store and Refresh Fabric Trade Show Displays

Fabric trade show displays are the go-to favorite for many exhibitors, and for good reason. But despite their popularity, fabric displays are just that — fabric — which means they’re prone to rips, tears, stains, fading, and even mold. Protect your investment and keep your fabric display in good condition with these easy-care tips from the pros.… Read More How to Clean, Store and Refresh Fabric Trade Show Displays

What to Look for in a Trade Show Manager

Thinking of hiring a trade show manager? The most effective trade show managers have a very specialized set of skills. Whether you’re considering hiring your own in-house talent or outsourcing to a third-party vendor, there are certain traits you’ll want to look for during your search to ensure you’re netting the best talent available.… Read More What to Look for in a Trade Show Manager

Best Mobile Event Apps to Boost Engagement, Networking and Lead Gen

No more business cards. No more “blind date” networking with people whom you know nothing about. No more scrambling to try to prove ROI after exhibiting or sponsoring a show. Mobile event apps remove all the obstacles and inefficiencies of traditional trade show networking and make it possible for you to meet the right contacts in half the time. … Read More Best Mobile Event Apps to Boost Engagement, Networking and Lead Gen

Used Displays: The Budget Friendly Way to Get Quality Displays

Considering getting a trade show display but unsure if a new display is the right decision? Choosing a used trade show display can be a great alternative for most budget-conscious businesses and first-time companies looking to explore the opportunities that trade shows present. For those who own older displays where 90% of the pieces still… Read More Used Displays: The Budget Friendly Way to Get Quality Displays

Buyer Motivators and How to Best Qualify a Buyer

During the initial discovery meeting, there is a sense of excitement that resonates through attendees.  Also as a salesperson, we are excited about a new opportunity. The client feels something different though. They may be excited for different reasons, based on the type of buyer they are. They could be happy for finding a company… Read More Buyer Motivators and How to Best Qualify a Buyer