Trade Show Booth Design Strategies for Success

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Envirotech, Nomadic Trade Show Exhibit

According to trade show research, 76% of attendees arrive at the show with an agenda. They have studied the exhibitor list and know who they want to see, making it important to create a memorable experience when they visit your trade show booth. Giving visitors a memorable experience begins by understand your business goals – the WHY of being a trade show exhibitor.

We all want to grow our businesses. Have a clear understanding of why you are exhibiting at a trade show before making the investment. Designing a trade show booth is about more than making a marketing statement; it’s about telling the story of your business to attract attendees that want what you are offering.

Think about what you like about your current display and study the competition. Begin to identify design elements that you like and that will help your business get recognized at events. Identify the target client or trade show booth visitor. You want to bring visitors to your booth through brand recognition and a desire to connect with your product or service using trade show booth design strategies for success.

Start with a Trade Show Booth Designer

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Trade Show Booth Design Strategies for Success

If you’re unsure of where to start in designing a trade show booth, consider working with a professional trade show exhibit designer like the ones we have at EXHIB-IT!  We ask questions, listen to your business needs and goals, and help you create a display that helps build your business brand while maximizing your budget.

Perhaps you want to have meetings with clients or prospects or you want to include technology in your booth. Maybe your biggest concern is being more eco-friendly in trade show booth design elements. You may want to attract corporate clients or small businesses. These are all important to understand as you create a new trade show booth.

Who is your target client?

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At your trade show booth, you want to show people how your product can help them.

In the midst of building a business, we often lose sight of who we are trying to reach. Sounds crazy but it happens to the best of us. We’re so busy finding and closing deals, we lose sight of why we started the business and who we want to help. Before you design a trade show booth, think about who you want to attract to your booth, that’s your target client.

How does your company help clients or customers?

A marketing professional once told us that marketing isn’t about the drill, it’s about the hole you can make with the drill. You have to show people how your product or service helps them. It isn’t enough to say you have a great drill. Rather, you show people what your drill can do for them; it helps them solve the problem of how to make a hole. At your trade show booth, you want to show people how your product can help them.

Who are your competitors?

Nothing like competitive intelligence to help you market your business. Study what your competition is doing well and what they could improve. No one is perfect. There are opportunities to market your business a little differently than the competition, creating an edge for your business.

What do you like and dislike about your current trade show display?

If you’re in the market for a new trade show display, there has to be a reason why. More than likely, there are aspects of the old design that you like and dislike. In the new design, you want to capture what you like and change what you don’t like to create the right trade show booth for your business.

You may, for example, like the xSnap display design but feel it needs something to make it POP for attendees. Consider adding lighting to make the design more visible and attract more visitors to your booth.

What are the goals and how are you measuring trade show success?

In order to measure the success of the investment in a trade show or trade show booth, it is essential to define the goals. We all want more business but “get leads” isn’t a true goal. Make it measurable. X number of booth visitors, X number of leads, X number of prospective customers, and X number of deals closed, are all measurable trade show goals.

Trade show booth design strategies for success begin by understanding your business and trade show goals. Once defined, you can begin to design a trade show booth to help you meet your goals.

The team at EXHIB-IT! is here to help you create the perfect trade show display solution for your unique business. Contact us today to learn more.

Guide to Trade Show Displays

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Trade Show Displays

Depending on your business needs, the team at EXHIB-IT! is here to help you find the best solution for your trade show displays. Considerations to make before purchasing include budget, visibility, number of shows you’re planning to attend, and your need for either indoor or outdoor displays.

Banner Stands can be used for indoor or outdoor advertising. Whether you’re exhibiting at a trade show or event, or need to make your storefront more noticeable. This is a simple, lightweight and portable solution.

Table Top trade show displays are an affordable option especially when you are making a big statement in a small area. Showcase your brand and attract attention to your table with this solution. Great for new exhibitors, small businesses, governmental agencies and non-profits.

Nomadic Pop Up Displays can be used on the floor of your exhibit space to make a statement. Large, portable, lightweight, and easy to assemble, our customers love that they can be show-ready in as little as 20 minutes! These are a great way to showcase a variety of products in one place without overtaking your booth space.

Nomadic Custom Modular Trade Show Displays are perfect for trade show veterans and established businesses. Make a statement that will attract visitors to your booth by creating the perfect display with simple adjustments of pieces to fit the booth space.

The team at EXHIB-IT! is here to help you create the perfect trade show display solution for your unique business. Contact us today to learn more.

4 Tips for Selecting the Right Trade Show Display

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Save 10% on Select Eco Green Exhibits, now through April 30th, 2015.

What’s your reason for being a vendor at a trade show? Some companies want to have a presence that literally takes space away from the competition, especially new competitors. Others see it as an investment or opportunity to build brand recognition and generate leads. Whatever the reason, it is important to select the right trade show display to meet the needs of your business.

  • Develop a strategy so you can create a trade show display that attracts the visitors you want to meet.
  • Know the budget so you can design a booth that meets marketing and cost considerations.
  • Quality over quantity when it comes to who you want to visit. You don’t want to get noticed by everyone, only your ideal attendee.
  • Understand the options of what is available based on your needs.

1.  Develop a Strategy

It has been said that failure to plan is a plan to fail. We don’t want that to happen to you at your next trade show or business expo. That’s why it is important to understand your event goals.

  • Who do you want to attract to your booth?
  • What do you want them to learn?

The answers to these questions will help you design a trade show display that attracts visitors that you want so you can tell them how your business can help them.

2.  Know the Budget

A business marketing plan should include a trade show budget for the cost of event space and the trade show display. Don’t worry that you will need an entirely new display annually. That isn’t the case for most businesses. At EXHIB-IT!, we offer trade show display options that are easily convertible for a variety of trade show needs.

Consider the following when determining your trade show budget:

  • How many trade shows are you planning to attend annually?
  • Are they local, regional, national, or international trade shows?
  • How big is your brand?

The frequency of event attendance plays a role in determining the budget as well as the design of the trade show display. If you’re exhibiting a few times a year at local or regional events you might opt for a smaller or simpler display than for national or international events, for example. If your brand is well-known, consider a larger, more prominent display so your customers can easily find you at events.

3.  Quality over Quantity

Would you rather have 100 visitors engaged in your product or 1,000 who grabbed swag and kept walking? Most of us want booth visitors who are interested in our business and how we can help them.

  • Who is your ideal booth visitor?
  • What would they find most engaging about your booth?

When you’re thinking about design, think about the ideal booth visitor. Create a booth that attracts them to your trade show display rather than to the competition. If your audience is older, for example, you might consider print marketing materials over a digital option.

4.  Understand the Options

Developing a strategy, knowing the budget, identifying the ideal booth visitor are key to creating a trade show booth display that represents your business and brand. A couple of other considerations:

  • Do you need a trade show display for indoor or outdoor use?
  • How much visibility do you need?

At EXHIB-IT!, we offer a variety of trade show display options. From banner stands for your storefront to double deck displays, we have solutions for business marketing.

Banner Stands can be used for indoor or outdoor advertising. Whether you’re exhibiting at a trade show or event, or need to make your storefront more noticeable, this is a simple, lightweight, and portable solution.

Table Top trade show displays are an affordable option, especially when you are making a big statement in a small area. Showcase your brand and attract attention to your table with this solution. Great for new exhibitors or smaller events and shows.

Pop Up Displays can be used on the floor of your exhibit space to make a statement. Large, portable, lightweight, and easy to assemble, our customers love that they can be show-ready in as little as 20 minutes! These are a great way to showcase a variety of products in one place without overtaking your booth space.

Nomadic Custom Modular Trade Show Displays are perfect for trade show veterans and established businesses. Make a statement that will attract visitors to your booth by creating the perfect display by simply adjusting pieces to fit the booth space.

Double Deck Truss Displays bring your display to the next level – literally. Create a second floor where you can meet with clients and prospects right from the trade show floor!

The team at EXHIB-IT! is here to help you create the perfect trade show display solution for your unique business. Contact us today to learn more.

If you’re interested in learning how to make the most of your trade show investing, register for our FREE WEBINAR series.

Using Social Media for Events

76% of event marketers are using social media for events.

76% of event marketers are using social media for events.

Whether you’re a seasoned event planner or are new to the scene, it’s an important part of your marketing strategy. From setting up corporate accounts to creating interest before the event to real-time social media on event day to post-event feedback, you’ve got to have a plan.

Social Media Examiner has a great article – 16 Ways to Use Social Media to Promote Your Event, that goes into great detail about each social media platform, providing best practices. Here are just a few of the ways to use social media for events from EXHIB-IT!:

  1. Create corporate accounts. No matter how small your business, you must create an online presence for your brand. Rather than being you, create accounts for your business. Post and build a following as your business. It’s too difficult to convert followers from personal to business accounts once your brand is bigger.
  2. Be selective. As you’re planning your trade show strategy, be selective in the products that you’re highlighting at the show and on social media during the event. You don’t have enough time to put everything in the spotlight so pick the best of the best and market those.
  3. Hashtag it. Use the hashtag for the trade show in your social media posts. Tweet and retweet using the Twitter handle (username) for the event. Use Hootsuite, or other similar platforms, to track where you and the event are being mentioned.
  4. Be Social. Along the same lines as using hashtags, be social and talk to the other people using your hashtag and event name. Some of the best business relationships have started with a simple tweet or share.
  5. Picture this. We would be remiss if we didn’t mention that we need to add something about using Pinterest and/or Instagram as part of your social media strategy. Ask attendees to share their event photos on these visual platforms so others can see how much fun or how informative your event was.

Interested in learning how to make the most of your trade show dollar? Download our FREE WEBINARS to learn more.

How To: Simple Guide to Trade Show Exhibits

Trade Show text graphic with trade show keywords

Simple Guide to Trade Show Exhibits

Designing a trade show exhibit to meet the unique needs of your business takes time and planning. You need to understand your target audience, who you want to attract to your booth as well as what type of events you will be attending.

Consider the following as you’re creating your trade show exhibit:

  1. Who is your target audience? Often companies create a marketing plan without taking into consideration who their target clients are. They are solely focused on getting their product or service to the marketplace. You have to know who you want to visit your booth so you can create a booth that attracts them.
  2. What is your trade show goal? You may be introducing a new product or collecting a list of prospects interested in your service. You may be providing information to a community or building brand awareness. Depending on your goal, your trade show exhibit design may be different.
  3. At which trade shows are you an exhibitor? Now that you have defined your target audience and goal, it’s time to select trade shows that help you meet the right people.
  4. What kind of trade show exhibit giveaway do you want? That depends on who your target audience is. For example, if the target audience is business travelers, you would provide luggage tags, tips for packing light and gift cards to nationally known restaurants or coffee shops. A bad giveaway for business travelers would be gift cards to local or regional businesses.
  5. Who is staffing your trade show booth? No matter who your target audience or industry, you want booth staffers who are engaged and engaging. Don’t bring the shyest person at the office and expect them to meet and greet attendees; it’s likely not to happen. Bring the high energy extroverts to staff the booth.

Whether you’re a seasoned trade show exhibitor or are creating your first trade show exhibit, it’s important to plan what you need to meet your goals. The team at EXHIB-IT! can help you through that process. Contact EXHIB-IT! today to learn more.

If you are a constant learner, be sure to check out our Free Tradeshow Training Webinars Videos from my book The NOISE Behind Business – How to Make Tradeshows Work!

5 Trade Show Booth Ideas for Your Next Show

The first trade show can be the most nerve-wracking. Relax, learn and plan before you even hit the trade show floor with these trade show booth ideas in our Design Idea Gallery:

  1. Forget the table. It blocks you from meeting attendees. They are more likely to pass you by for the competition. Rather than standing behind a table, assign a booth greeter to stand to the side or in front welcoming visitors with a smile. Remember, it is all about the face-to-face relationship.
  2. It’s a Game. Gather leads when you ask attendees to drop a business card in a fishbowl or capture leads electronically when they sign up on an iPad App for a chance to win a prize. You could also have a wheel to spin to engage attendees for prizes. Make the prizes relevant to your brand, audience and trade show.
  3. Clutter Free. Don’t clog your booth with too much information. It’s overwhelming for visitors. Be sure your logo is prominent in the trade show display and focus on one product or service.
  4. Know the Neighborhood. Prior to arrival, you will receive information about where your booth is located, as well as where other vendors are located and whether or not you’re in a high traffic area. Make adjustments to the trade show booth design and marketing strategy before you arrive so you’re not scrambling to make changes as attendees are coming through the trade show doors.
  5. Social Media: Build buzz for your business and the event when you promote the trade show on social media. Use the event hashtag and create engaging conversation with vendors and attendees before you even arrive.

It takes a bit of planning for any trade show. Think about whom you want to meet and how you can attract them to visit your booth. When you arrive, get to know the vendors around you, smile a lot and have a great time!

If you are a constant learner, be sure to check out our Free Tradeshow Training Webinars Videos from my book The NOISE Behind Business – How to Make Tradeshows Work!

5 Quick Tips for Using Outdoor Displays

Outdoor displays allow you to exhibit in most weather climates and brings new opportunities for events where you can display your brand using outdoor displays. Whether you’re putting an a-frame on the sidewalk outside your storefront or participating in outdoor expos, EXHIB-IT! has outdoor display options to meet your needs.

5 Tips for Using Outdoor Displays

Outdoor Marketing Displays

  1. Be Seen: While it’s refreshing to move outside for events, it’s important to have a display that allows your business to be seen. This is likely a modified version of what you might use at an indoor trade show. Consider an outdoor event tent as a simpler alternative to a complete trade show display.
  2. Use Outdoor Displays: Sounds simple but many people are using indoor displays that aren’t designed to be in the sunshine or weighted to withstand windy conditions. They also feature larger print, making your brand more noticeable.
  3. Brick and Mortar: Get your storefront noticed by passersby with A-frame or sidewalk signs that can be used outside your storefront or inside at a bigger event.
  4. Weather: Unless you’ve purchased a weather resistant sign, we recommend bringing it inside on extreme weather days. You can save yourself the money of having to replace a sign later.
  5. Giveaways: Event attendees might not be as enthusiastic about receiving a pen and paper at an outdoor expo as they would be about misting fans or sunscreen, especially as spring turns to summer. Include your logo and contact information on the items so they remember who gave the weather-appropriate gift.

Focusing on what is important will help your brand stand out from the crowd at your next trade show. One of the best ways to do this is by having displays, marketing materials, and giveaways. For more information about how EXHIB-IT! helps your business become more eco-friendly, please contact our team today!