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EXHIB-IT! Marketing & Trade Show Blog

September 22, 2016

Custom, Modular, or Pop Up: A Side-by-Side Comparison of Trade Show Display Options

Posted by DJ Heckes

One of the things that I love most about this business is that it’s in a constant state of evolution. Every day, it seems, new trade show display options are being introduced to the market to address the needs of every exhibitor. But with literally hundreds of ...

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Topics: Tradeshow, Trade Show Display Products

September 01, 2016

Supercharge Your Retail or Trade Show Space with Backlit Light Box Signs

Posted by DJ Heckes

Like moths drawn to a flame, we humans find certain types of light irresistible.  A brilliant, twinkling fireworks display … a warm, glowing fireplace … a full moon reflecting off the surface of a calm lake. But what exactly is it about light that attracts us? And ...

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Topics: Trade Show Display Products

August 25, 2016

Double Deck Display Design: A Beginner’s Guide

Posted by DJ Heckes

Standing twice as tall and shining twice as bright as standard exhibits, double decker trade show displays are the envy of every single-booth exhibitor at a trade show. They are visible from all areas of the trade show floor, and if designed well, they work like a ...

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Topics: Trade Show Display Products

August 18, 2016

How to Avoid Swag Bag Burnout

Posted by DJ Heckes

I was shuffling through my top desk drawer the other day, searching for Post-it® Notes, when it struck me just how much swag ends up in the black holes of our collective offices and cubicles. In just one desk drawer alone, I have managed to collect two branded ...

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Topics: Tradeshow, Event Marketing, Marketing

August 11, 2016

FROM THE EXPERTS: 10 Proven Tactics for Increasing B2B Brand Awareness

Posted by DJ Heckes

Looking for ways to fast-track your brand’s awareness and build customer loyalty? For today’s blog, we’re bringing you the top tips and tactics for increasing brand recognition from industry experts and gurus in the world of B2B marketing and branding.

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Topics: Branding

August 04, 2016

Trade Show Marketing Dilemma: Should You Exhibit, or Just Attend?

Posted by DJ Heckes

The big trade show is coming up. I mean the BIG one. The one where everybody who’s anybody is in attendance. Did I say big? I meant HUGE.

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Topics: Marketing

July 28, 2016

5 Innovative Uses for Portable Conference Rooms

Posted by DJ Heckes

For companies in the B2B space, portable conference rooms have long been valued as an effective sales tool. At a trade show, being able to whisk a hot prospect into a private, enclosed space to negotiate partnership terms, volume discounts, or reseller price ...

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Topics: Event Marketing, Trade Show Display Products

July 21, 2016

Leverage the Power of Pokémon GO at Your Next Trade Show or Conference

Posted by Josiah Torres

Move over, Candy Crush. Pokémon GO is the new favorite pastime for both millennials and older adults. Released in the United States earlier this month and available in approximately 27 other countries around the globe, Pokémon GO has spread through the smartphone ...

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Topics: Tradeshow, Event Marketing, Marketing, Social Media

July 14, 2016

Cultivating Trade Show Leads: By the Numbers

Posted by Josiah Torres

Hosting a trade show exhibit can be one of the most exhilarating – and the most draining – experiences you will ever have. The travel … the booth setup … the non-stop conversations with prospects combined with frenzied note-taking … the display tear-down. As a ...

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Topics: Tradeshow, Event Marketing, Marketing

July 07, 2016

Secrets to Creating the Perfect Branded Environment

Posted by Josiah Torres

When executed properly, a good branding strategy informs customers as to exactly what level of product or service they can expect from your company. It’s not about plastering your logo onto every available flat surface; rather, it’s about setting expectations in ...

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Topics: Branding