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July 28, 2016

5 Innovative Uses for Portable Conference Rooms

Posted by DJ Heckes

For companies in the B2B space, portable conference rooms have long been valued as an effective sales tool. At a trade show, being able to whisk a hot prospect into a private, enclosed space to negotiate partnership terms, volume discounts, or reseller price ...

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Topics: Accessories

July 21, 2016

Leverage the Power of Pokémon GO at Your Next Trade Show or Conference

Posted by Josiah Torres

Move over, Candy Crush. Pokémon GO is the new favorite pastime for both millennials and older adults. Released in the United States earlier this month and available in approximately 27 other countries around the globe, Pokémon GO has spread through the smartphone ...

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Topics: Trade Show, pokemon go

July 14, 2016

Cultivating Trade Show Leads: By the Numbers

Posted by Josiah Torres

Hosting a trade show exhibit can be one of the most exhilarating – and the most draining – experiences you will ever have. The travel … the booth setup … the non-stop conversations with prospects combined with frenzied note-taking … the display tear-down. As a ...

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Topics: Trade Show, Trade Show Exhibit, leads

July 07, 2016

Secrets to Creating the Perfect Branded Environment

Posted by Josiah Torres

When executed properly, a good branding strategy informs customers as to exactly what level of product or service they can expect from your company. It’s not about plastering your logo onto every available flat surface; rather, it’s about setting expectations in ...

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Topics: Company Brand, office decorating, branded environment, branded lobby, retail space

June 30, 2016

How to Attract New Customers with Outdoor Flags

Posted by Josiah Torres

If you think feather flags are just for sandwich shops, cell phone stores, and hair salons, think again. Since their introduction to the market some 35 years ago, outdoor feather flags and feather banners have received a much-needed upgrade in stature, now gracing ...

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Topics: outdoor flag, flags, Outdoor Displays, outdoor marketing, ppromotional items

June 23, 2016

5 Essential Color Palette Tools for Design-Challenged Exhibitors

Posted by DJ Heckes

Monday, 10:38 AM: Small business owner Mike walks over to Jen’s cubicle with a flyer in his hand. “Jen,” he says, “I think we should get a booth at this upcoming trade show. All of our competitors will be there, so it’s important that we show up. I know we’ve ...

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Topics: design

June 16, 2016

How to Increase Foot Traffic with Trade Show Flooring

Posted by DJ Heckes

Nothing sets the tone and ambiance of an enclosed space quite like the flooring material. Sadly, while many exhibitors put a great amount of thought into the design of their booth graphics and furnishings, they often leave their trade show flooring as an ...

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Topics: Accessories, How To

June 09, 2016

Insanely Easy Truss Displays

Posted by DJ Heckes

Elegant lines. Dramatic curves. Sleek, contemporary styling. These terms could easily be used to describe a new luxury car, but we’re actually talking about portable truss displays.

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Topics: truss display, Truss, Double Deck

June 02, 2016

Table Top Displays Even Martha Stewart Would Love

Posted by DJ Heckes

Let’s be honest. Many of us have island exhibit taste, but we’re stuck working within a table top budget, which can make it difficult to design a trade show booth that stands out from the crowd.

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Topics: portable display

May 26, 2016

Supercharge Your Display with Overhead Structures

Posted by DJ Heckes

At least once a week, my sales team gets asked the question: “I want my display to really rock the house. What can I do to make it different from everyone else’s?” The answer is easy: Look UP!

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